Job Title: Head of Marketing
Location: Onsite (Paschim Vihar, Delhi)
Company: MantraCare
Role Overview
The Head of Marketing will lead MantraCare's full-funnel growth initiatives across lead generation, performance marketing, brand, lifecycle, and partnerships. The ideal candidate is a strategic thinker with hands-on execution capabilities, strong analytical skills, and experience scaling marketing functions in fast-paced digital environmentsparticularly in B2B international markets.
Key Responsibilities
1. Lead Generation & Revenue Growth
- Build and execute a robust multi-channel lead generation engine for B2B and B2C segments.
- Develop full-funnel strategies to drive qualified inbound leads across digital, social, SEO, paid media, and partnerships.
- Continuously optimize lead cost, volume, and conversion rates through A/B testing and experimentation.
2. Email & Lifecycle Marketing
- Own automated email flows, drip campaigns, and nurture journeys across the customer lifecycle (awareness activation retention).
- Segment user cohorts, improve engagement metrics, and drive MQL SQL conversions.
- Manage CRM tools (HubSpot / Zoho / Mailchimp / etc.) and ensure data hygiene, scoring, and analytics.
3. Performance Marketing (Google & Facebook Ads)
- Manage and scale paid campaigns on Google Ads, Facebook/Instagram, LinkedIn, and other digital platforms.
- Optimize campaigns for CAC, ROAS, conversions, and lead quality.
- Collaborate with design & content teams to produce high-performing creatives and landing pages.
4. Marketing Strategy & Growth Initiatives
- Define quarterly and annual marketing strategy aligned with company goals.
- Lead GTM initiatives for new products, features, and global markets.
- Run growth experiments, manage funnels, and implement new marketing technologies and automation.
5. Affiliate & Partnership Marketing
- Build and manage affiliate networks, wellness influencers, employer partners, and referral channels.
- Create scalable partnership frameworks to drive consistent lead flow.
- Track affiliate performance, payouts, and compliance.
6. Digital Marketing & Social Presence
- Oversee website performance, SEO strategy, content marketing, and brand visibility initiatives.
- Strengthen MantraCare's online reputation through targeted campaigns, PR, and distribution.
7. DM (Direct Messaging) Team Management
- Lead a team handling WhatsApp, LinkedIn, email, and chat outreach.
- Optimize scripts, tone of voice, and lead conversion workflows.
- Ensure timely follow-ups and effective lead nurturing.
8. Leadership, Reporting & Cross-Functional Collaboration
- Hire, mentor, and manage a high-performing marketing team across multiple functions.
- Collaborate closely with sales, product, and operations to align on targets and growth initiatives.
- Own dashboards, reporting, KPIs, marketing budgets, and forecasting.
Qualifications
- 4+ years of experience in digital marketing, growth, or performance marketing.
- Mandatory experience in B2B international markets, preferably in SaaS, digital health, or enterprise solutions.
- Proven success driving scalable lead generation and growth.
- Strong analytical skills with hands-on experience in Google Ads, Meta Ads, CRM systems, automation tools, and analytics platforms.
- Demonstrated leadership experience managing teams and cross-functional initiatives.
- Creative thinker with a strong bias for execution, experimentation, and rapid iteration.
About MantraCare
MantraCare is a global digital health and wellness platform offering physical, mental, and chronic care programs to individuals and organizations worldwide. We are on a mission to make integrated healthcare accessible, measurable, and outcome-driven.
