Company: APPWRK IT Solutions
Location: Mohali / Delhi
Work Mode: Work From Office
Experience: 9+ Years
About The Role
APPWRK IT Solutions is looking for a
Marketing Head / Manager – GTM & Automation who can combine
strategic thinking with hands-on execution. This role is focused on building and scaling
Go-To-Market (GTM) strategies powered by automation, driving predictable demand, and contributing directly to revenue growth.
The ideal candidate understands
modern B2B marketing, automation-led growth, and has experience in positioning IT services companies in competitive markets.
Key Responsibilities
GTM Strategy & Execution
- Design and execute end-to-end GTM strategies for services, solutions, and target industries
- Define ICPs, buyer personas, messaging, and channel strategy
- Identify new growth opportunities across geographies and verticals
Marketing Automation & Workflows
- Build and manage automation workflows using tools like n8n, Clay, Zapier, HubSpot, etc.
- Automate lead generation, enrichment, outreach, nurturing, and reporting
- Continuously optimize workflows for scale, efficiency, and conversion
Demand Generation
- Drive inbound and outbound demand generation campaigns
- Leverage LinkedIn, cold outreach, email automation, SEO, paid campaigns, and content
- Build predictable pipelines through experimentation and iteration
Revenue Alignment
- Work closely with Sales/BD teams to ensure marketing-to-revenue alignment
- Own funnel metrics: MQLs, SQLs, pipeline, CAC, ROI
- Improve lead quality and conversion rates across the funnel
Brand Positioning
- Position APPWRK IT Solutions as a strong player in the IT services ecosystem
- Craft compelling narratives, value propositions, and differentiation strategies
Content & Growth Experiments
- Lead content strategy (case studies, landing pages, outbound scripts, thought leadership)
- Run rapid growth experiments across channels and campaigns
Team & Stakeholder Management
- Collaborate with internal teams and external vendors
- Build and lead a performance-driven marketing function (if applicable)
Required Skills & Qualifications
- 6+ years of experience in B2B marketing / demand generation / growth marketing (preferably IT services or SaaS)
- Strong hands-on experience with GTM strategy and execution
- Proven expertise in marketing automation tools (n8n, Clay, Zapier, HubSpot, etc.)
- Experience building automated outbound and inbound funnels
- Strong understanding of lead generation, enrichment, and outreach systems
- Ability to connect marketing efforts directly to revenue outcomes
- Analytical mindset with experience in tracking and optimizing KPIs
- Excellent communication and strategic thinking skills
What We're Looking For
- A builder mindset — someone who can create systems from scratch
- A tech-savvy marketer who understands automation deeply
- Someone who can merge GTM strategy with execution using tools
- A professional who thrives in a fast-paced, experiment-driven environment
Why Join APPWRK IT Solutions
- Own and build the GTM & automation engine from the ground up
- High-impact role directly influencing revenue growth
- Opportunity to work on cutting-edge automation-led marketing systems
