Search Engine Optimization Manager

Company Description

Wellness Extract (WE) is a health-focused brand dedicated to promoting inner wellness through science-backed supplements crafted by leading researchers. We source potent natural ingredients globally, ensuring they meet stringent quality standards through rigorous testing. Manufactured with state-of-the-art equipment and certified by Health Canada's GMP, our products are backed by clinical research to ensure efficacy. At WE, your health is our top priority, and we strive to provide the best in quality and innovation.

Job Description Senior SEO Manager

About the Role:

We are seeking a Senior SEO Manager to lead and scale the organic growth engine for Wellness Extract. This role will be responsible for both strategy and execution of SEO, with a focus on increasing organic traffic, improving search visibility, and driving revenue from search channels. You will work closely with the growth, content, and product teams to identify high-impact opportunities and build scalable SEO systems. This is a hands-on role requiring both strategic thinking and execution.

Key Responsibilities:

1. Organic Growth Strategy

Own the SEO roadmap and organic acquisition strategy

Identify high-impact keyword opportunities aligned with user intent

Develop content strategies for categories, products, and informational pages

Monitor algorithm updates and evolving search trends

2. Content-Led SEO

Build and manage the organic content roadmap

Work with writers to create high-quality, SEO-optimized content

Translate keyword insights into structured content briefs

Optimize existing content to improve rankings and traffic

3. Technical SEO

Conduct technical SEO audits (crawlability, indexation, site health)

Collaborate with developers to resolve SEO issues

Improve internal linking, metadata, structured data, and site performance

Maintain overall technical SEO health 4. Authority Building

Develop strategies to improve domain authority

Identify opportunities for backlinks, partnerships, and PR

Track competitor strategies and identify gaps

5. Emerging Search & Discovery

Adapt SEO strategies for AI-driven and generative search

Explore organic discovery via communities (e.g., Reddit)

6. Performance Measurement

Track SEO metrics such as traffic, rankings, and conversions

Build dashboards and reporting frameworks

Share insights and recommendations with leadership

Requirements:

Experience & Skills

58+ years of experience in SEO or organic growth

Proven experience scaling organic traffic for eCommerce or consumer brands

Strong expertise in on-page, off-page, and technical SEO

Experience with Shopify or similar platforms preferred

Strong understanding of keyword research and search intent

Ability to collaborate with cross-functional teams

Strong analytical and problem-solving skills

Tools & Platforms:

Google Search Console, GA4

Ahrefs / SEMrush

Screaming Frog or similar tools

Soft Skills:

Strong project management skills

Good communication and stakeholder management

Good to Have:

Experience in health, wellness, supplements, or regulated industries

Familiarity with AI-based SEO tools

Experience working with global markets

Understanding of CRO, UX, and experimentation