About the Opportunity:
Join FPL Technologies as a Growth Manager (SEO) and spearhead our organic user acquisition efforts, blending traditional search expertise with cutting-edge Generative Engine Optimization. This is a unique opportunity to significantly impact our digital footprint, driving substantial traffic to both our website and app. You will play a pivotal role in shaping our content strategy and technical architecture to ensure maximum visibility across evolving search landscapes, including Google, ChatGPT, and Gemini.
Role : Marketing Growth Manager (SEO)
Job Location: Pune
What you will do:
- Strategize and execute comprehensive on-page and off-page SEO initiatives to maximize organic traffic and conversions for our website and app.
- Drive significant organic user acquisition from both traditional search engines (Google) and emerging Generative AI platforms (ChatGPT, Gemini).
- Oversee the technical SEO health and architecture of our website and mobile application, implementing optimizations for crawlability, indexability, and speed.
- Develop and implement innovative content strategies encompassing creation, curation, optimization, and distribution, leveraging keyword research and market trends.
- Pioneer Generative Engine Optimization (GEO) strategies, structuring content for semantic relevance and optimal performance in LLM-based search environments.
- Lead all aspects of off-page SEO, including backlink generation, digital PR, and content amplification to enhance domain authority.
What are we looking for :
Essential Qualifications:
- 5-7 years of progressive experience in Search Engine Optimization, spanning on-page, off-page, and technical SEO.
- Demonstrated expertise in driving substantial organic traffic growth and improving search rankings.
- Deep understanding of website and mobile application technical architecture and its impact on SEO.
- Proficiency with leading SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, Moz).
- Proven ability to develop and execute content strategies, from keyword research to content creation and distribution.
- Strong analytical skills to interpret data, identify trends, and derive actionable insights.
Preferred Qualifications:
- Prior experience or a strong understanding of Generative Engine Optimization (GEO) and how content ranks on LLM platforms like ChatGPT and Gemini.
- Experience in the fintech or a fast-paced technology environment.
- Familiarity with modern web development frameworks and their SEO implications.
- Excellent communication skills to articulate complex SEO concepts to non-technical stakeholders.
- Ability to manage multiple projects simultaneously and thrive in a dynamic, results-oriented culture.
