Job Summary
We are looking for an Online Marketing Generalist who will manage and execute end-to-end digital marketing activities to drive brand visibility, online sales, and customer engagement. The role requires hands-on execution across performance marketing, social media, content, website marketing, and analytics in a fast-paced retail environment.
Key Responsibilities
1. Digital Campaign Management
- Plan, execute, and optimize online marketing campaigns across Google, Meta (Facebook & Instagram), and other relevant platforms
- Manage paid campaigns (Search, Display, Social Ads) to drive traffic, leads, and sales
- Track campaign budgets and ensure optimal ROI
2. Website & E-commerce Marketing
- Coordinate with tech/design teams to ensure website content, banners, landing pages, and offers are updated
- Improve website traffic, conversion rate, and user experience
- Support product launches, seasonal campaigns, and festive sales
3. Social Media & Content
- Manage brand presence across social media platforms
- Plan monthly content calendars aligned with brand and sales goals
- Coordinate creatives (posts, reels, videos, banners) with internal or external teams
- Monitor engagement, comments, and messages
4. SEO & Organic Growth
- Support basic SEO activities such as keyword research, content optimization, and on-page improvements
- Coordinate blogs, product descriptions, and category content
- Track organic traffic performance
5. Email, WhatsApp & CRM Marketing
- Execute emailers, SMS, and WhatsApp campaigns for promotions and customer retention
- Support customer lifecycle campaigns (new users, repeat customers, re-engagement)
6. Analytics & Reporting
- Track daily/weekly/monthly digital performance metrics
- Prepare MIS reports covering traffic, conversions, CAC, ROAS, and sales
- Analyze campaign data and suggest improvements
7. Coordination & Vendor Management
- Coordinate with creative agencies, media agencies, and internal teams
- Ensure timely execution of campaigns and deliverables
Key Skills & Competencies
- Strong understanding of digital marketing channels
- Hands-on experience with Google Ads and Meta Ads
- Knowledge of social media marketing and content planning
- Basic understanding of SEO and website analytics
- Analytical mindset with data interpretation skills
- Good communication and coordination skills
- Ability to multitask in a fast-paced retail setup
Tools & Platforms
- Google Ads, Meta Business Manager
- Google Analytics / GA4
- Email & WhatsApp marketing tools
- CMS (Shopify / Magento / WordPress preferred)
- MS Excel / Google Sheets
Qualification & Experience
- Bachelor's degree in Marketing, Business, or related field
- 25 years of experience in digital/online marketing (retail or e-commerce preferred)
- Experience handling both brand and performance marketing is a plus
Key Performance Indicators (KPIs)
- Website traffic & online sales growth
- Campaign ROAS & cost per acquisition
- Social media engagement & follower growth
- Conversion rate improvement
- Lead/customer acquisition and retention
