Marketing Generalist (Freelancer)

About Us

Soul AI is a pioneering company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS. We specialize in delivering high-quality human-curated data, AI-first scaled operations services, and more. Based in SF and Hyderabad, we are a young, fast-moving team on a mission to build AI for Good, driving innovation and positive societal impact.

About the Role

We are looking for a Marketing Generalist to support advanced AI evaluation initiatives focused on marketing strategy, content creation, and growth analytics. In this role, you will work with AI-generated outputs related to brand messaging, campaign planning, SEO, social media, and performance marketing, helping improve how foundational models reason about real-world marketing problems.

You will collaborate with global AI and marketing teams to assess the accuracy, creativity, and strategic soundness of AI-generated marketing outputs. Your feedback will directly contribute to improving AI models used for marketing automation, content generation, and growth decision-making.

Responsibilities

• Annotate and evaluate AI-generated responses related to marketing strategy and execution.
• Review AI outputs involving content marketing, SEO, social media, email campaigns, and paid media.
• Assess the clarity, relevance, and effectiveness of AI-generated messaging and positioning.
• Analyze AI-generated content for audience targeting, funnel alignment, and brand consistency.
• Identify recurring gaps, generic outputs, or flawed assumptions in AI-generated marketing solutions and provide structured feedback to improve model performance.

Requirements

• Background in marketing, communications, business, or related fields.
• Broad understanding of digital marketing channels and growth strategies.
• Familiarity with content creation, campaign planning, and basic marketing analytics.
• Ability to critically evaluate messaging, strategy, and performance logic.
• Interest in contributing to the improvement of AI-driven marketing intelligence.

Why join us

• Competitive hourly pay: up to 1500 per hour.
• Fully remote and flexible work schedule.
• Opportunity to contribute to the advancement of AI technology.