- Marketing Strategy & Execution
- Develop and execute quarterly and annual marketing plans.
- Plan and implement campaigns for product promotion, lead generation, and brand building.
- Ensure consistent branding and messaging across all channels.
- Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.
- Digital Marketing (Part of the Role)
PPC & Lead Generation
- Plan, manage, and optimise Google Ads and other paid campaigns.
- Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.
- Develop effective ad copies and assist with landing page enhancements. SEO & Website Management
- Implement on-page/off-page SEO strategies to improve organic search visibility.
- Conduct keyword research, optimise content, and review analytics.
- Coordinate with design/content teams to ensure SEO standards are met.
- Brand, Content & Communication
- Oversee the creation of marketing content blogs, emails, social posts, brochures, case studies, videos, and presentations.
- Maintain brand guidelines and ensure cohesive communication across the organisation.
- Work with internal and external creative teams for design and content execution.
- Exhibitions, Events & Offline Marketing
- Lead planning and execution of marketing for exhibitions and trade shows.
- Support stall layout planning, branding materials, and event promotions.
- Manage lead handling and coordination before, during, and after events.
- Lead Management & CRM Collaboration
- Ensure prompt assignment of incoming leads to the respective territory managers.
- Track lead flow, progress, and campaign effectiveness.
- Work closely with the sales team to improve follow-up quality and conversion tracking.
- Market Research & Data Management
- Conduct competitive research, pricing insights, and industry analysis.
- Prepare scraping data and market intelligence reports.
- Support management with MIS and performance dashboards.
- Performance Analysis & Reporting
- Monitor marketing KPIs across both digital and offline activities.
- Prepare regular performance reports with insights and improvement suggestions.
- Conduct A/B tests and track results for continuous optimisation.
Requirements
- Excellent communication, planning, and coordination skills.
- 35+ years of experience in a marketing role (preferably B2B).
- Strong understanding of digital marketing (PPC, SEO, analytics).
- Ability to independently manage marketing activities with high ownership.
- Proficiency in tools:
Google Ads, Analytics, Search Console, MS Office, CRM systems.
- Understanding of website platforms (WordPress, CMS tools).
- Ability to manage multiple projects and meet deadlines.
Skills: cpc,off page optimization,lead generation,a/b testing,marketing,ppc,digital marketing,on page optimization,googleads,roi,linkedin ads,seo,b2b,ctr
