Marketing Executive

Company: Ucanly Infotech LLP

Location: Bengaluru (On-site)

Employment Type: Full-time

About Ucanly

Ucanly is an AI powered edtech platform that helps students and fresh graduates become industry ready through structured learning, career roadmaps, resume reviews, real projects, and AI driven hire readiness assessments. We are growing fast and looking for someone who can turn that momentum into a steady, measurable pipeline of student leads and course enrollments.

Job Summary

We are hiring a Marketing Executive whose primary job is lead generation. This is not a general branding role. You will own the top of the funnel end to end: running campaigns that bring in qualified student leads, nurturing them, and handing warm prospects to the enrollment team. If you love numbers, experiments, and watching a campaign convert, this role is built for you.

Key Responsibilities

• Own and grow Ucanly's student lead pipeline across paid, organic, and outreach channels.
• Plan, launch, and optimize Meta Ads and Google Ads campaigns with clear cost per lead and cost per enrollment targets.
• Build and run lead capture funnels: landing pages, lead magnets, quizzes, webinars, and free workshops that drive signups.
• Manage college outreach and campus campaigns to generate high intent student leads from Tier 1, 2, and 3 institutions.
• Set up and improve lead nurturing flows across WhatsApp, email, and SMS so no lead goes cold.
• Coordinate closely with the enrollment and counsellor teams to shorten speed to contact and lift lead to enrollment conversion.
• Track every campaign by lead volume, lead quality, and conversion rate, and report what is working and what to kill.
• Run continuous A/B tests on creatives, copy, audiences, and landing pages to lower cost per lead over time.
• Manage Ucanly's social media as a demand generation channel, not just a posting calendar.
• Research competitors and edtech trends to find new, cheaper sources of qualified student leads.

Eligibility

• BTech degree required (Computer Science or any engineering branch preferred).
• Freshers and candidates with up to 6 months of experience are welcome to apply.
• Genuine interest in edtech and helping students build real careers.
• Strong written and verbal communication skills in English.
• Comfortable with data, spreadsheets, and thinking in terms of funnels and conversion rates.
• Ability to move fast, test quickly, and thrive in an early stage startup.

Preferred Skills

• Hands on experience with Meta Ads Manager and Google Ads.
• Familiarity with Google Analytics, landing page builders, and basic SEO.
• Experience with CRM and marketing automation tools for lead nurturing.
• Comfort with Canva or similar tools for quick creative production.
• Basic video editing and short form content skills for reels and shorts.

Why Join Ucanly

• Own a core growth function at an AI powered edtech startup, not a side task.
• See the direct impact of your work in real leads and real enrollments every week.
• Learn performance marketing, funnel building, and growth from the ground up.
• Collaborative, fast moving team with real ownership from day one.
• Performance based incentives tied to the leads and enrollments you generate.

If you get excited by pipelines, conversion rates, and campaigns that actually bring students in, we want to talk to you. Apply now and help us grow Ucanly.