About the company
ToolJet is an AI platform that empowers teams to build and deploy internal tools in minutes - turning ideas into business applications faster than ever. With 35K+ stars on GitHub, we're one of the most loved open source platforms in the developer community. We partner with industry leaders - from telecom giants, to financial institutions, to cutting-edge unicorns and startups across the globe.
Our 50-member team works across the US and India, building at the intersection of AI and productivity. Backed by Microsoft's M12, Nexus Venture Partners, January Capital, and Ratio Ventures, we're on a mission to redefine how businesses create software - faster, smarter, and more accessible for everyone.
We are looking for a proactive and creative Marketing Executive to join our team. The ideal candidate will have hands-on experience across multiple areas of marketing, including digital campaigns, influencer marketing, content creation, social media management, and brand communications. You'll collaborate closely with cross-functional teams to execute marketing strategies that enhance brand awareness, generate leads, and drive business growth.
**We say - All-in-one **
Key Responsibilities
- Plan, execute, and monitor digital marketing campaigns across channels (social media, email, paid ads, SEO/SEM, etc.).
- Plan, execute, and monitor - Google ads,Meta ads,Reddit ads ,LinkedIn Ads
- Manage and grow the company's presence across social media platforms and LLM's
- Drive influencer marketing initiatives identify, onboard, and collaborate with relevant influencers to boost brand reach and engagement.
- Optimize for AEO (Answer Engine Optimization) and GEO (Geo-targeted marketing) to improve visibility and relevance across local and conversational search platforms.
- Collaborate with design, product, and growth teams to ensure consistent brand messaging across all channels.
- Leverage AI marketing tools (e.g., ChatGPT, Jasper, Copy.ai, HubSpot AI, Notion AI, etc.) for content creation, campaign optimization, and audience segmentation.
- Use marketing analytics and automation tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), HubSpot, Meta Ads Manager, and LinkedIn Campaign Manager to track and optimize performance.
- Implement A/B testing and conversion tracking strategies to improve campaign ROI.
- Conduct market and competitor research to identify trends and opportunities.
- Generate performance reports and actionable insights for leadership.
- Manage and optimize CRM and marketing automation workflows.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in a marketing role (preferably in a B2B or tech environment).
- Strong understanding of digital marketing, influencer outreach, and performance analytics. Proficiency in:
- AI tools: ChatGPT, Jasper, Copy.ai, HubSpot AI, Notion AI, or equivalents.
- Analytics & tracking: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), Hotjar, or similar.
- Advertising: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager,Reddit ads.
- CRM & automation: HubSpot,factors.ai ,Zoom info.
- Familiarity with AEO, GEO, and influencer campaign management.
- Excellent written and verbal communication skills.
- Creative mindset with strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Passion for learning and adopting new AI-driven marketing workflows.
