Digital Marketing Executive

Experience: 13 years

Location: Indiranagar, Bangalore

Department: Marketing

Reporting To: Digital Marketing Manager

About the Role:

We're looking for a Digital Marketing Executive with a strong background in real estate marketing who can plan, execute, and optimize performance campaigns across Google and Meta platforms. The ideal candidate should be well-versed with Google Ads, Meta Ads Manager, Google Tag Manager (GTM), and Google Analytics 4 (GA4), and have hands-on experience running campaigns for real estate projects, generating qualified leads, and tracking ROI.

Key Responsibilities:

Plan and execute lead generation campaigns across Google Ads and Meta Ads for multiple real estate projects.

Set up, monitor, and optimize campaigns to achieve CPL and conversion goals.

Implement and manage tracking tags using GTM, ensuring accurate event tracking for websites and landing pages.

Analyze campaign data through GA4 and create performance reports with actionable insights.

Collaborate with the design and content team for ad creatives, landing pages, and A/B testing.

Manage ad budgets and ensure efficient allocation across channels.

Research audience behavior, competition, and industry trends to refine digital strategies.

Maintain and update remarketing and custom audiences for retargeting campaigns.

Support SEO, email marketing, and automation workflows as needed.

Required Skills & Qualifications:

23 years of experience in digital marketing, preferably in real estate.

Proficiency in Google Ads, Meta Ads Manager, GTM, and GA4.

Understanding of CPC, CPM, CTR, CPL, and other performance metrics.

Experience in landing page optimization and conversion tracking.

Strong analytical and reporting skills.

Knowledge of Salesforce or CRM integration (preferred, not mandatory).

Bachelor's degree in Marketing, Business, or a related field.

What We Offer:

A performance-driven and creative work environment.

Opportunity to work on premium real estate brands and campaigns.

Exposure to AI-driven marketing tools and analytics platforms.

• Competitive salary and growth opportunities.