Job description: Marketing Executive
Department: Marketing & Communications
Location: Mira Road East
CTC - upto 4.5 LPA
Role Overview:
The Marketing Executive will be co-ordinate, manage and support the daily marketing functions and initiatives within the company. He/She should have working knowledge of Customer Relationship Management (CRM) software. He/ She will play a crucial role in implementing our marketing strategy across both digital and traditional marketing channels.
Key Responsibilities:
- Conceive and develop efficient and intuitive marketing strategies
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- contributing ideas to marketing campaigns
- Management and accuracy of CRM tool and ongoing development of this as the core tool for ongoing sales and business expansion
- Liaising with internal and external teams including design team, sales team and senior management.
- Other projects and duties which the company deems suitable for the position.
Daily Activities:
- Create master accounts for client/dealers on sales request.
- Ensure smooth working of CRM
- Create and tag leads for various marketing related events like - Roadshows/ Seminars / Conferences / Workshop, etc.
Weekly Activities:
- Review open opportunity report & send to ZSMs
- Share status of leads with marketing department on weekly basis
Monthly/Quarterly Activities:
- Share open & lost order report with Managers Train on usage of CRM
Requirements:
Bachelor's or Master's degree in Marketing, Business Administration, or related field.
15 years of experience in marketing
