Marketing Executive

About The Role:

Roundglass Sustain is seeking a passionate and skilled Marketing Associate to join our team. This role is important for our mission by enhancing our visibility and growing our supporter base. This position will work closely with the Marketing Lead of Roundglass Sustain for developing and implementing the brand, marketing and communication strategies across platforms.

This role requires a creative and strategic thinker with strong execution skills and a proven track record in marketing management and creating impact. The successful candidate will work closely with and manage relationships with internal shared resources and external partners, to ensure cohesive and effective communication of our mission and outreach programs.

What you'll do:

1. Work closely with the Marketing Lead to develop and execute comprehensive online and offline marketing and communication strategies for Roundglass Sustain's storytelling, events, brand initiatives, and partnerships.

2. Drive implementation of partnership initiatives with potential sponsors, NGO partners, and academic institutions.

3. Lead brand communication campaigns to enhance brand visibility and engagement.

4. Help ideate and implement an organic digital strategy to drive traffic and increase engagement across the website, social media handles, and newsletter subscriptions.

5. Develop marketing-related initiatives, events, campaigns, and promotional materials to support brand objectives.

6. Monitor and analyze the progress and impact of marketing initiatives to foster a culture of continuous learning and improvement.

7. Seek and establish partnerships and collaborations that enhance Roundglass Sustain's capabilities and further its brand and goals.

8. Act as an advocate for the brand, promoting its values and mission.

9. Coordinate and negotiate with vendors, exhibitors, and stakeholders to plan and organize events, with a strong emphasis on minimizing expenses and maximizing efficiency and impact.

10. Maintain marketing trackers and ensure a regular cadence of updates.

11. Align with the editorial teams goals and tie those in.

Qualifications and Skills:

1. 7 – 10 years of experience in advertising or marketing with a creative brand.

2. Proven experience in developing 360 marketing campaigns from scratch, including strategic positioning, audience identification, media strategy, and launch roadmaps.

3. Track record of creating creatively excellent work that generates impact.

4. Passionate about nature and driven to introduce nature-based content to a wider audience.

5. Strong communication skills to define appealing marketing strategies and campaigns; a keen eye for design, optics, and visual marketing.

6. Ability to work independently and manage multiple time-sensitive projects simultaneously.

7. Proficient in social media and digital marketing.

8. Strong concept development and presentation skills.

9. Comfortable interpreting data to inform marketing strategies.

10. Hands-on approach and ability to work in a lean team with shared resources.

11. A sense of humor