Marketing Executive

MARKETING MANAGER

Location: Mumbai

Experience: 3+ years

THE ROLE

Polite Society is an independent fashion brand based in Mumbai. We are looking for a Marketing Manager to take ownership of the day-to-day marketing function at Polite Society. This is a hands-on role suited to someone who is organised, proactive and comfortable working across different parts of the business. The role will involve both planning and execution, with a strong focus on getting things done and keeping the overall marketing calendar moving.

RESPONSIBILITIES

Content Distribution

• Work closely with the creative team to plan and manage the content calendar.
• Coordinate content distribution across social and other digital platforms.
• Ensure campaigns, launches and brand communication are executed on time.
• Keep track of content requirements, deadlines and deliverables.

Performance and Digital Marketing

• Track paid marketing campaigns in collaboration with external partners or internal teams.
• Monitor campaign performance and key digital marketing metrics.
• Coordinate with agencies and partners to ensure campaigns are executed effectively.
• Identify opportunities to improve digital performance and customer acquisition.

Website and SEO

• Manage day-to-day website updates and content changes.
• Coordinate product launches, collections and website merchandising.
• Work on basic SEO initiatives and improve organic visibility and discoverability.
• Coordinate with developers or external partners when required.

WhatsApp and Email Marketing

• Plan and execute regular WhatsApp and email communication.
• Manage campaigns around launches, collections, offers and other brand initiatives.
• Maintain and develop customer communication and CRM initiatives.

Shoots and Creative Coordination

• Coordinate with the creative team, photographers, stylists and other collaborators for shoots and campaigns.
• Manage timelines, requirements and communication to ensure shoots are executed smoothly.
• Coordinate post-production requirements and ensure final assets are received and organised.

Stockist Communication

• Manage ongoing marketing communication with stockists.
• Coordinate marketing requirements, launches and campaign assets across accounts.
• Ensure stockist communication is timely and consistent.

WHAT WE'RE LOOKING FOR

• 3+ years of experience in marketing, preferably within fashion, lifestyle, retail or a consumer brand.
• Strong understanding of digital marketing, social media and brand communication.
• Someone who can independently manage their day-to-day work and take projects from planning through to execution.
• Highly organised and detail-oriented, with the ability to manage multiple timelines at once.