Job Description
Location: Mumbai, India
Employment Type: Full-Time
Industry: Fashion | Sustainable Fashion | Lifestyle
ZAVI is looking for an experienced and highly creative Senior Marketing Executive to help build and grow our brand presence in India.
We are looking for someone who understands fashion, digital marketing, PR, influencers, content and brand building — and, most importantly, someone who can turn ideas into actual campaigns and measurable results.
What you'll be responsible for:Develop and execute marketing strategies for the Indian market
Plan and manage digital marketing campaigns
Manage social media marketing and campaign calendars
Plan and execute email marketing / e-mailer campaigns
Build relationships with fashion, lifestyle and sustainability influencers
Manage influencer campaigns from identification and negotiation to execution
Develop relationships with media, PR agencies, journalists and publications
Identify opportunities for PR coverage and brand features
Conceptualize and manage content creation for social media, campaigns, advertising, website, PR, emailers and product launches
Work with photographers, videographers, designers, creators and other creative partners
Identify brand collaborations, partnerships and events
Track campaign performance, engagement, traffic and conversions
Research Indian fashion, lifestyle and consumer trends
We're looking for someone who has:- 4–6+ years of marketing experience, preferably in fashion, lifestyle, luxury, beauty or retail
- Strong hands-on experience in digital marketing & social media
- Experience running digital campaigns and analyzing performance
- Strong experience with influencer marketing and PR
- Experience managing email marketing / e-mailers
- Strong content conceptualization and creative direction skills
- Good understanding of the Indian fashion & lifestyle market
- Existing relationships with influencers, creators and/or media is a strong advantage
- Excellent communication, negotiation and relationship-building skills
- A creative, proactive and commercially minded approach
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