Marketing Executive - Outbound Tourism Marketing

Marketing Executive New Delhi

Location: Hauz Khas, New Delhi

Department: Outbound Tourism Marketing

Employment Type: Full-time

About the Role

We are seeking a sharp, organised, and digitally savvy Marketing

Coordinator to support the Hong Kong Tourism Board (HKTB) account and

contribute to integrated consumer, trade, and social media marketing

initiatives for one of Asia's most exciting destinations.

In this role, you'll work closely with senior team members to plan,

coordinate, and execute multi-channel campaigns spanning travel trade

partnerships, media collaborations, influencer programs, and on-ground

events. You will also be responsible for ensuring smooth day-to-day account

operations, documentation, and reporting.

Key Responsibilities

Marketing & Campaign Coordination

Assist in planning and executing consumer, travel trade, and influencer

marketing campaigns.

Coordinate multi-channel initiatives across digital, PR, and event

platforms.

Account Management Support

Liaise with overseas clients and internal teams through emails, reports,

and virtual or in-person meetings.

Maintain timely documentation, follow-ups, and communication.

Event & Activation Support

Assist in organising roadshows, B2B trade events, and tourism

missions across key Indian cities.

Coordinate vendor interactions, logistics, on-site support, and post-

event reporting.

Digital & Social Media Support

Work with vendors and internal teams to support paid social

campaigns, influencer deliverables, and content initiatives.

Assist in scheduling, quality checks, and basic digital optimisation

tasks.

Content & Communication

Draft e-newsletters, market updates, social media content, and client

presentations.

Assist with proofing and formatting content as required.

Partnership Development

Support the identification and onboarding of strategic partners

including airlines, OTAs, travel agents, media houses, and lifestyle

brands.

Track partnership deliverables and timelines.

Reporting & Analytics

Maintain trackers, audit campaign performance data, and assist in

preparing monthly/quarterly reports and dashboards.

Market Insights

Conduct research on competitor initiatives, consumer trends, and

market dynamics to support strategic planning

Desired Skills & Experience

Education: Bachelor's degree in Marketing, Communications,

Business, Tourism, Hospitality, or related fields.

Experience: 12 years preferred in travel, hospitality, marketing, or

social media; exceptional fresh graduates with strong aptitude may also

apply.

Digital Competence: Basic understanding of SEO, SEM, PPC, and

tools such as Canva, Mailchimp, CRM platforms, and Meta Ads

Manager.

Communication: Excellent written and spoken English with confidence

in client-facing communication.

Organisation: Strong multitasking, time management, and project

coordination skills.

Technical Skills: Proficiency in MS Office, especially Excel and

PowerPoint.

Travel: Willingness to travel for events and client engagements.

What We Offer

A dynamic work environment with exposure to prestigious

international clients.

Hands-on learning across digital, influencer, trade, and event

marketing verticals.

A collaborative culture with mentorship from senior marketing

strategists.

Competitive remuneration aligned with industry standards.