Role Overview
The Marketing Executive will be responsible for planning and executing digital marketing, content creation, and lead generation strategies to promote The Kaizen Group's products.
Key Responsibilities
- Create high-quality visual content (photos/videos) showcasing products
- Manage and post content on social media platforms (Instagram, Facebook, YouTube)
- Plan and execute monthly content calendar
- Generate and nurture leads through website, email, and WhatsApp marketing
- Run and optimize digital ads (Google Ads, social media PPC)
- Handle SEO activities (keywords, backlinks, meta tags, traffic analysis)
- Maintain and update Google profile and website content
- Coordinate PR activities and influencer collaborations
- Develop case studies and client testimonials
- Conduct weekly performance updates and reporting
Additional Responsibilities
- Manage external subscriptions and marketing tools
- Pitch to government departments and CSR opportunities across India
- Ensure website UX/UI improvements for better conversions
Requirements
- Basic knowledge of digital marketing & social media
- Understanding of SEO, ads, and content strategy
- Creative mindset with execution ability
- Good communication and coordination skills
Work Structure
- Weekly updates required
- Focus on Pan-India marketing reach
- Target-driven role (leads, traffic, conversions)
