Job Description
Job Title: Marketing Executive
Location: Dehradun, Uttarakhand
Experience: 14 Years
Employment Type: Full-time
About Toprankers
Toprankers is one of India's leading education companies, helping students prepare for top exams like CLAT, CAT, IPMAT, Judiciary, CUET, and other career-focused programs through high-impact offline and online learning ecosystems.
Role Overview
We are looking for a highly energetic and execution-oriented Marketing Executive to strengthen Toprankers on-ground presence in Dehradun. The role focuses on school and college outreach, lead generation, local marketing activities, and relationship building with educational institutions.
This is a field-intensive role requiring strong communication skills, ownership mindset, and local area familiarity.
Key Responsibilities
School & College Outreach
Build and maintain strong relationships with schools, colleges, coaching institutes, and education counselors
Conduct Regular Visits To Schools And Colleges For
Seminars, workshops, and career guidance sessions
Branding activities and student engagement drives
Coordinate with academic teams for demo classes and counselling sessions
On-Ground Marketing & Lead Generation
Execute Local Marketing Campaigns Including
Flyers, standees, posters, and banner placements
Event marketing, education fairs, and student meets
Generate high-quality student leads and ensure timely handover to the counselling team
Track daily outreach activity and conversions
Brand Visibility & Partnerships
Identify and activate local partnerships (hostels, libraries, cafes, PGs, bookstores, etc.)
Ensure Toprankers brand presence is strong across key student hotspots in Dehradun
Represent Toprankers professionally in all external interactions
Reporting & Coordination
Maintain outreach reports, lead data, and activity trackers
Coordinate closely with Centre Head, counselling, and central marketing teams
Provide market insights, competitor activity, and student feedback
Desired Candidate Profile
Experience: 14 years in field marketing, education sales, or institutional outreach
Mandatory: Own two-wheeler (bike) with valid license
Strong local network with schools and colleges in Dehradun is a big plus
Excellent communication skills (Hindi required; basic English preferred)
Comfortable with extensive fieldwork and daily travel
Highly disciplined, self-driven, and result-oriented
What We Look For
Strong execution mindset ability to get things done on ground
High energy, resilience, and comfort with targets
Professional conduct and student-first attitude
Willingness to work weekends during events and peak admission seasons
What We Offer
Fixed salary + performance-based incentives
Opportunity to work with a nationally recognised education brand
High ownership role with direct impact on centre growth
Learning exposure across marketing, admissions, and student engagement
