This is a hands-on execution role where you will support day-to-day marketing activities across demand generation, content, campaigns, and events. Responsibilities include content publishing, LinkedIn campaigns, collateral coordination, event support, campaign tracking, and keeping marketing operations running consistently. We are looking for someone organized, commercially aware, and genuinely interested in B2B marketing for AI and enterprise technology, with the ability to balance strategic support and operational execution in a fast-paced environment.
The Core Responsibilities For The Job Include The Following
LinkedIn and Social Media:
- Own the day-to-day execution of Navtech's LinkedIn content calendar: scheduling, publishing, and monitoring performance.
- Coordinate with the Graphic Designer to brief and deliver on-time visual assets for posts, carousels, and campaigns.
- Set up and manage LinkedIn Campaign Manager lead gen ads, sponsored content, audience targeting, and A/B tests.
- Track organic and paid LinkedIn performance; produce weekly snapshots and flag what is working and what is not.
- Identify engagement opportunities relevant to conversations, comment activity, and prospect interactions.
Demand Generation And Campaigns
- Support execution of multi-channel demand gen campaigns across LinkedIn, email, and events.
- Manage cold email outreach sequences in coordination with the sales team: list building, tool setup, copy coordination, and tracking.
- Set up and maintain HubSpot workflows, landing pages, and lead capture forms.
- Track MQLs, SQLs, and campaign-level performance against targets in the demand gen tracker.
- Support ABM outreach for target accounts in defined ICP verticals BFSI, Media, HR Tech, and Telecom.
Content And Collateral
- Coordinate content production across blog posts, case studies, one-pagers, and email newsletters, briefing, scheduling, and routing for approvals.
- Upload and publish blog content to the CMS; ensure formatting, meta descriptions, and internal links are correct.
- Manage the content calendar and flag gaps, delays, or bottlenecks proactively.
- Liaise with the Graphic Designer, external design partner, and copywriters to move assets from brief to published.
- Maintain an organized asset library versioned, labeled, and accessible.
Events And Partnerships
- Support planning and logistics for industry events, conferences, and Navtech-hosted gatherings.
- Coordinate event collateral production, banners, one-pagers, and handouts, ensuring delivery timelines are met.
- Research relevant industry events, speaking opportunities, and sponsorship options; produce brief evaluations for sign-off.
- Manage event follow-up sequences, attendee outreach, social coverage, and lead handoff to sales.
- Support partner co-marketing activities, including Frappe/ERPNext and any new partnership programs.
Reporting And Operations
- Maintain the demand gen tracker, update statuses, flag delays, and keep budget actuals current.
- Produce fortnightly marketing performance summaries for the Marketing Manager and senior stakeholders.
- Manage the marketing tools stack day-to-day: HubSpot, LinkedIn Campaign Manager, Canva, project tracking tools.
- Support CRM hygiene, ensuring leads from marketing activity are correctly tagged and handed off in Frappe CRM.
Requirements
- 2-4 years of marketing experience in a B2B technology, SaaS, or enterprise services environment.
- Hands-on LinkedIn Campaign Manager experience you should be able to set up, run, and optimize a campaign without guidance.
- Understanding of demand generation fundamentals, lead funnel stages, MQL/SQL definitions, and campaign attribution.
- Experience with at least one marketing automation or CRM tool, such as HubSpot, Salesforce, Zoho, or equivalent.
- Strong project coordination skills: you can manage multiple workstreams, hit deadlines, and escalate the right things at the right time.
- Excellent written English briefs, campaign copy, emails, and performance summaries all need to be clear and professional.
- Comfort working in a small team where you own your outputs entirely, with no layer of managers to catch mistakes.
- Commercially minded, you understand that marketing exists to generate pipeline, not just content.
- Analytically competent you can read a performance dashboard, identify what the numbers mean, and draw a conclusion.
- Bachelor's degree in Marketing, Business, Communications, or a related field fully in the English medium.
- Equivalent experience with a demonstrable B2B marketing track record will be considered.
Plus
- Experience marketing AI, enterprise software, or professional services to a US or international audience.
- Familiarity with ABM (Account-Based Marketing) frameworks and tools.
- Basic SEO knowledge: keyword intent, on-page factors, and meta-optimization.
- Experience with cold email outreach tools Instantly, Apollo, Lemlist, or equivalents.
- Canva proficiency for rapid asset production.
- Event coordination experience: logistics, vendor management, and on-site execution.
This job was posted by Nikita Lalwani from Navtech.
