Jr Digital Marketing Executive

Role Overview

We are seeking a data-driven and execution-focused Digital Marketing Executive to manage end-to-end digital initiatives for our diverse portfolio, including D2C brands (growth-focused) and Rx/Corporate brands (awareness and compliance-focused).

The role requires a strategic blend of performance marketing, social media management, and brand communication within the healthcare and pharmaceutical landscape.

Key Responsibilities

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Performance Marketing: Plan, execute, and optimize paid campaigns across Meta Ads (FB/IG) and Google Ads (Search, Display, YouTube) to drive customer acquisition and ROI.

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Brand & Platform Strategy: Develop and execute platform-specific strategies across Instagram, Facebook, LinkedIn, and YouTube to enhance brand recall and corporate presence.

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Content Coordination: Create and manage monthly content calendars; coordinate with design teams to produce high-quality Reels, videos, and static creatives.

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Rx Brand Marketing: Execute digital awareness campaigns for prescription brands, focusing on educational content and doctor engagement while ensuring strict medical/legal compliance.

Community & Reputation Management: Handle day-to-day engagement, responding to queries and managing brand affinity across all digital touchpoints.

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Influencer Management: Identify and onboard relevant influencers and creators for D2C campaigns, tracking reach and conversion metrics.

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AI-Powered Marketing: Utilize Generative AI tools for rapid content ideation, ad copy variations, and leveraging AI analytics to optimize funnel performance.

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Analytics & Reporting: Track performance using Google Analytics (GA4) and Meta Ads Manager to generate weekly actionable insights for growth.

Required Technical Skills

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Ad Platforms: 2+ years of hands-on experience with Meta Ads Manager and Google Ads.

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Social Media: Proven expertise in managing professional brand pages and understanding platform algorithms.

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Analytics: Strong proficiency in Google Analytics, Search Console, and reporting dashboards.

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Tool Proficiency: Familiarity with Meta Business Suite, Canva, and social media scheduling tools.

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Communication: Exceptional storytelling and stakeholder management skills.

Preferred Qualifications

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Bachelor's degree in Marketing, Business, or a related field.

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Experience in D2C, FMCG, or Healthcare/Pharma marketing is highly preferred.

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Basic understanding of pharma regulatory guidelines for digital communication.