Marketing Executive

Job Title: Marketing Manager – Go-To-Market (GTM) Activities 

Industry Type: Cloud Services / Cybersecurity / IT Infrastructure / Software Services 

Functional Area: Marketing / Demand Generation / Partner Marketing 

Location: Mahape, Navi Mumbai 

Experience: 2–6 years 

Employment Type: Full-time 

Number of Positions: 1 

Job Summary 

We are looking for a proactive and results-driven Marketing Manager to plan, coordinate, and execute Go-To-Market (GTM) activities The role will focus on demand generation, partner-led marketing campaigns, digital promotions, events, webinars, account-based marketing, lead nurturing, and sales enablement. The ideal candidate should be able to convert solution priorities into actionable campaigns that generate qualified leads, improve brand visibility, and support revenue growth. 

Key Responsibilities 

·       Plan and execute GTM campaigns for key solution areas such as Microsoft 365, Azure, cybersecurity, cloud migration, managed services, IT infrastructure, and business applications. 

·       Coordinate with sales, pre-sales, technical, and partner teams to define target accounts, industry segments, campaign messaging, and expected outcomes. 

·       Create and manage marketing calendars for demand generation activities including webinars, email campaigns, LinkedIn campaigns, customer events, workshops, and telemarketing initiatives. 

·       Develop campaign collaterals such as brochures, emailers, landing page content, solution one-pagers, social media creatives, presentations, case studies, and customer success stories. 

·       Support partner marketing programs with OEMs and distributors, including Microsoft, AWS, cybersecurity vendors, and other technology partners. 

·       Assist in preparing MDF/COOP marketing plans, activity descriptions, campaign budgets, expected ROI, and post-campaign reports. 

·       Execute digital marketing activities across LinkedIn, email marketing tools, website updates, SEO content, paid campaigns, and social media channels. 

·       Work closely with the inside sales team to generate, qualify, nurture, and track leads from marketing campaigns. 

·       Maintain CRM and campaign trackers with lead status, campaign source, follow-up actions, pipeline contribution, and conversion progress. 

·       Conduct competitor research, market trend analysis, and customer segmentation to improve campaign effectiveness. 

·       Track campaign performance metrics such as impressions, clicks, registrations, attendance, leads generated, qualified opportunities, pipeline value, and ROI. 

·       Ensure consistent brand communication across all internal and external marketing materials. 

·       Coordinate with external agencies, designers, content writers, event vendors, and digital marketing partners as required. 

·       Prepare weekly and monthly marketing reports for management review. 

Required Skills and Qualifications 

·       Bachelor's or master's degree in marketing, Business Administration, Mass Communication, IT, or a related field. 

·       2–5 years of experience in marketing, demand generation, digital marketing, or partner marketing, preferably in IT services, cloud, SaaS, cybersecurity, or technology solutions. 

·       Good understanding of GTM planning, campaign execution, lead generation, and B2B marketing processes. 

·       Strong written and verbal communication skills with the ability to create clear and professional marketing content. 

·       Hands-on experience with LinkedIn marketing, email campaigns, social media management, SEO basics, and campaign reporting. 

·       Experience using CRM or marketing tools such as Zoho, Microsoft Dynamics 365, HubSpot, Mailchimp, Canva, Google Analytics, or similar platforms. 

·       Ability to coordinate across sales, technical, and partner teams and manage multiple campaigns simultaneously. 

·       Creative mindset, attention to detail, ownership attitude, and ability to work with deadlines. 

·       Proficiency in Microsoft Office tools including Word, Excel, PowerPoint, Outlook, and Teams. 

Preferred Qualifications 

·       Prior experience working with Microsoft, AWS, or cybersecurity partner marketing programs. 

·       Knowledge of MDF/COOP fund planning, partner campaigns, and post-activity reporting. 

·       Understanding of enterprise IT solutions such as Microsoft 365, Azure, Intune, Defender, Copilot, cloud migration, DLP, backup, networking, and managed IT services. 

·       Experience in account-based marketing, webinar coordination, event marketing, and lead nurturing workflows. 

·       Basic design and content creation skills using Canva, PowerPoint, or similar tools. 

Key Performance Indicators (KPIs) 

KPI Area 

Measurement Criteria 

Campaign Execution 

Number of GTM campaigns planned and completed on time 

Lead Generation 

Marketing qualified leads generated through campaigns 

Sales Alignment 

Lead handover quality, follow-up tracking, and sales feedback 

Digital Engagement 

LinkedIn reach, email open/click rates, website traffic, and registrations 

Event/Webinar Performance 

Registrations, attendance ratio, engagement, and post-event opportunities 

ROI Tracking 

Campaign pipeline contribution and opportunity conversion 

Reporting Discipline 

Accuracy and timeliness of weekly/monthly reports 

Desired Candidate Profile 

The ideal candidate should be energetic, structured, and execution-oriented, with a strong interest in technology marketing and B2B lead generation. The candidate must be comfortable working with sales teams, technology partners, and leadership stakeholders to convert business priorities into measurable marketing outcomes. 

What We Offer 

·       Opportunity to work with leading technology solutions and enterprise customers. 

·       Exposure to Microsoft, cloud, cybersecurity, and digital transformation campaigns. 

·       Collaborative work environment with sales, pre-sales, and technical teams. 

·       Learning opportunities through partner programs, certifications, and campaign execution. 

·       Performance-driven growth opportunities within the organisation.