The position is a role combining content creation, social media management, video editing, graphic design, and website CMS handling. This role focuses on creating high-impact digital content using a mix of creative thinking, AI-powered tools, and hands-on execution to support brand storytelling, campaign performance, and website updates across platforms.
The ideal candidate is comfortable creating, editing, designing, writing, publishing, and optimising content independently while collaborating closely with marketing, performance, and brand teams.
Key Responsibilities
Content & Social Media
- Create engaging content for social media platforms including Instagram, Facebook, YouTube Shorts, and other emerging formats.
- Write captions, hooks, headlines, video scripts, and basic marketing copy aligned with brand tone and objectives.
- Plan and execute social media calendars in coordination with campaigns and promotions.
- Adapt content for different platforms and audiences (organic, paid, short-form, long-form).
- Monitor content performance and optimise creatives based on engagement and insights.
Video Creation & Editing (AI + Manual)
- Edit and produce high-quality videos using traditional tools and AI-assisted workflows.
- Create reels, short videos, ads, stories, and basic long-form content efficiently.
- Use AI tools for auto-cutting, subtitles, resizing, background removal, audio cleanup, and voice enhancement.
- Create multiple video variations quickly for A/B testing and platform-specific formats.
- Integrate AI-generated assets such as B-roll, motion elements, text animations, and voiceovers when appropriate.
Design & Visual Assets
- Design creatives for social media, digital campaigns, website banners, and marketing collateral.
- Use tools like Canva, CapCut, Adobe Illustrator, After Effects, and Premiere Pro to produce consistent, on-brand visuals.
- Ensure visual consistency across platforms while maintaining agility and speed.
Website & CMS Management
- Manage and update website content using the CMS (page edits, banners, blogs, landing pages, offers, forms).
- Upload campaign content and ensure timely updates aligned with marketing initiatives.
- Handle basic SEO elements such as meta titles, descriptions, headings, and image optimisation.
- Coordinate with internal teams or vendors for larger website updates or enhancements.
- Ensure website content accuracy, functionality, and brand alignment.
AI & Workflow Optimisation
- Leverage AI tools to improve speed, scalability, and consistency across content and video production.
- Maintain structured workflows for prompts, templates, presets, captions, and reusable assets.
- Stay updated on emerging AI tools, content trends, and digital best practices.
Core Skills & Qualifications
- 35 years of hands-on experience in content creation, social media, video editing, and digital marketing.
- Working knowledge of Canva, CapCut, Adobe Illustrator Adobe Premiere Pro & After Effects.
- Good understanding of storytelling, pacing, and audience-first content creation.
- Experience optimising content for engagement and performance.
- Comfortable managing website updates via CMS (WordPress or similar).
- Strong attention to detail, organisation, and ability to multitask.
- Ability to balance creative judgment with speed and execution.
