Marketing Executive

· Source and qualify potential sales leads from various databases and tools (e.g., LinkedIn, Sales Navigator, Google, website).

· Conduct thorough research to identify target companies and potential clients.

· Evaluate leads based on BANT criteria (Budget, Authority, Need, and Timeline) and transition qualified leads to sales representatives.

· Initiate and manage outbound sales efforts through emails, calls, and messages.

· Personalize outreach and continuously follow up with potential leads to nurture relationships and drive conversions.

· Utilize data tools to gather and analyze data for lead generation.

· Log interactions, track lead status, and maintain accurate records in the CRM system.

· Create and review metrics and reports to identify areas for improvement and adjust strategies accordingly.