Marketing Executive (Lead Generation)

Job Description

Role: Marketing Executive (Lead Generation)

Company: HARP Technologies and Services Pvt Ltd

Location: Remote

Experience: 1–5 Years

About the Role

HARP is launching a job-oriented HR & Recruitment Training Program to help candidates build careers in:

• IT & Non-IT Recruitment
• HR Operations
• Payroll & Compliance

We are looking for a performance-driven marketer who can generate quality leads (not just volume) for our training programs.

This is a result-oriented role with performance-based payouts

Role Objective

Generate high-quality, intent-driven leads for HR training programs that convert into paid enrollments.

Key Responsibilities

Lead Generation (Primary Responsibility)

• Generate leads through:
• Facebook / Instagram Ads
• LinkedIn campaigns
• WhatsApp marketing
• Organic posts / groups

Campaign Execution

• Plan and run campaigns targeting:
• freshers
• MBA HR / BBA students
• job seekers

Funnel Management

• Drive traffic to:
• Google Forms
• WhatsApp
• Ensure proper lead capture and flow

Lead Quality Focus

• Generate qualified leads only:
• correct contact details
• genuine interest in HR training
• intent to attend demo

Optimization

• Improve:
• cost per lead
• lead quality
• conversion potential

What This Role DOES NOT Include

• No sales / calling
• No fee collection
• No counselling

Only lead generation

Required Skills

• Experience in:
• lead generation campaigns
• social media ads
• digital marketing
• Understanding of:
• student / education marketing
• lead funnels
• Ability to:
• deliver consistent leads
• optimize campaigns

Preferred

• Experience in:
• education / training industry
• skill development programs
• Prior work with:
• course sales funnels

Success Metrics

• Number of qualified leads
• Cost per lead
• conversion ratio support