Title- Marketing Executive
Experience: 1.5+ years
Location: Gurugram
About OneStep Global:
OneStep Global is a market entry firm specialized in the higher education sector. We help global universities, colleges, government organizations to land and expand across Asia, through stake holder management and in country representation. OneStep global has been associated with some of the very prestigious universities and colleges across the world. The services also include market development, market entry and market presence.
The Role:
The Marketing Executive will support the planning and execution of marketing and communication initiatives across events, digital platforms, content, and partnerships. This role is hands-on and execution-driven, working closely with the Marketing & Communications Manager to deliver impactful campaigns that strengthen brand visibility, drive event participation, and enhance stakeholder engagement.
The ideal candidate is creative, data-aware, detail-oriented, and excited to work in a fast-paced, event-driven environment with exposure to international education and emerging sectors.
Key Responsibilities
Marketing Execution & Campaign Support
- Support the development and execution of marketing plans for events and campaigns in line with overall business objectives.
- Assist in identifying target audiences and executing tailored marketing activities across channels.
- Execute both online and offline promotional activities including social media, email marketing, partnerships, and basic media outreach.
Content Creation & Coordination
- Create and manage marketing content such as social media posts, emailers, blogs, event creatives, and promotional collateral.
- Coordinate with internal content and design teams to ensure consistency in messaging and brand alignment.
- Maintain content calendars and ensure timely delivery of marketing assets.
Digital Marketing Support
- Execute digital marketing campaigns to drive registrations, engagement, and brand visibility.
- Support SEO initiatives, paid ads, and social media campaigns under guidance.
- Monitor campaign performance and flag opportunities for optimisation.
Partnership & Sponsorship Support
- Assist in coordinating with partners, sponsors, and external stakeholders.
- Support sponsorship outreach, communication, and basic reporting.
- Help maintain partner databases and communication trackers.
Event & Attendee Engagement
- Support engagement initiatives before, during, and after events.
- Assist in managing attendee communications, queries, and feedback.
- Coordinate on-ground or virtual engagement activities as required.
Analytics, Reporting & Research
- Track marketing campaign performance using analytics tools.
- Prepare basic reports on KPIs such as reach, engagement, registrations, and conversions.
- Assist in market research, competitor analysis, and data collection.
- Organise data, create basic dashboards, charts, and summaries for internal reviews.
Required Skills
- Strong aesthetic sense with an interest in copywriting and creative communication.
- Familiarity with digital marketing trends and best practices.
- Ability to execute multi-channel campaigns under guidance.
- Basic understanding of brand management and content consistency.
- Good project coordination and time management skills.
- Data-oriented mindset with comfort working on reports and dashboards.
- Strong communication, collaboration, and stakeholder coordination skills.
- Willingness to learn, adapt, and take ownership in a dynamic environment.
- Attention to detail and strong organisational skills.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 14 years of experience in marketing, preferably in events, education, or digital marketing.
- Exposure to social media management, content creation, and event promotion.
- Familiarity with digital marketing tools, analytics platforms, and Excel.
- Understanding of the International Higher Education ecosystem is a plus.
- Ability to work independently while collaborating closely with cross-functional teams.
Availability and start date:
Immediate, however any notice period for the right candidate will be honored
NOTE:
OneStep Global is an equal opportunities employer and is committed to the employment policies, procedures and practices which do not discriminate on grounds such as gender, marital status, family status, age, disability, race, religious belief, sexual orientation.
