MARKETING EXECUTIVE ( BTL) for a Leading Jewellery

Role Objective

To support the marketing team in executing BTL initiatives, store-level campaigns, branding activities, events, and

activations across all Sunny Diamonds locations. The role requires strong coordination with showrooms, vendors,

and agencies to ensure the smooth execution of marketing initiatives.

Key Responsibilities

BTL Campaign Execution

Execute showroom-level marketing initiatives and BTL activities.

Coordinate with stores for campaign rollouts, branding installations, and activations.

Ensure timely implementation of marketing campaigns across locations.

Store Branding & Visual Merchandising

Support installation of hoardings, in-store branding, VM materials, and campaign collaterals.

Ensure brand guideline compliance across all stores.

Vendor Coordination

Coordinate with printers, fabricators, event vendors, and agencies.

Monitor production timelines and quality of marketing materials.

Event & Activation Support

Assist in executing store launches, promotions, exhibitions, and marketing events.

Coordinate logistics, setup, and post-event reporting.

All stakeholders follow up, including internal teams like the finance and purchase teams

Campaign Monitoring & Reporting

Track execution status across locations.

Maintain execution reports with photo documentation.

Track expenses and vendor invoices related to BTL activities.

Travel & Field Coordination

Travel frequently to store locations across Tamil Nadu and other regions.

Provide on-ground supervision during marketing executions.

Experience

24 years of experience in marketing execution / retail marketing / BTL activities

Preferred Industry

Retail / Jewellery / FMCG

Skills Required

Vendor management

Event and campaign execution

Strong coordination skills

Basic understanding of branding and visual merchandising

Excel and reporting skills

Languages

Tamil and English (Malayalam or Hindi or Telugu is a plus

If the above JD matches, please feel free to revert.

Thanks

Santosh K

Regal Consulting

9846053273