Marketing Executive B2B

Company: SMOAD Networks

Location: Chennai (Work From Office)

Experience: 1.5 2.5 years (B2B mandatory)

Salary: 6 lakhs+ per annum (based on profile and experience)

SMOAD Networks is seeking a motivated and hands-on B2B Marketing Executive to support marketing activities across its product portfolio, including Voice AI, WiFi & Connectivity, and Security. This role is ideal for someone creative, energetic, and comfortable working in a fast-paced tech environment.

• Assist in planning and executing B2B digital campaigns across LinkedIn, Google Ads, Meta, email, and other channels.
• Support lead-generation activities through targeted outreach and performance tracking.
• Manage and update social media pages (LinkedIn, Facebook, Instagram, Google) with relevant content.

• Create engaging posts, ads, emailers, landing page content, and marketing collateral.
• Convert technical product information into simple, clear communication for customers.

• Design marketing creatives, presentations, and graphics using:
• Canva
• Photoshop (basicintermediate)
• PowerPoint
• Create and edit basic videos, reels, and AI-generated video content using tools like CapCut, Premiere Pro, or similar.

• Assist with website content updates and coordination.
• Collaborate with the SEO team on performance insights and keyword planning.
• Coordinate with internal teams and external vendors for timely execution.

• Support marketing activities for events, product demos, webinars, expos, and internal campaigns.
• Work closely with sales teams to provide required marketing materials and follow-up support.

• Track, measure, and analyse campaign performance.
• Prepare reports on lead quality, engagement, and overall campaign effectiveness.

• 2 years of B2B marketing experience (Tech, SaaS, Telecom, or AI preferred).
• Strong understanding of digital marketing, social media management, and basic SEO.
• Proficiency in:
• Canva
• Video or reel creation
• PowerPoint
• Google & Meta Adverts
• Good communication, writing, and storytelling abilities.
• Ability to multitask, meet deadlines, and work in a structured environment.

• Opportunity to work on cutting-edge technology products.
• Strong foundation-building in B2B technology marketing.
• Exposure to campaign creation, video marketing, and brand development.
• Growth-oriented environment with learning across advanced tech domains