Marketing Executive

Company Introduction:

ABP Network is an innovative media and content creation company, reaching 535 million individuals across India through its multi-language news channels. As a group entity of ABP, a leading media conglomerate with a century of incorporation, ABP Network fearlessly imparts news nationwide through its four national and regional TV news channels, digital news platforms in eight languages as well as social media platforms. Since 2003, the network has been a pioneer in curating unbiased news in various Indian languages, leaving a prominent footprint in the Asian sub-continent.

Position: Marketing Executive

Location: Noida

Role Description:

Will be responsible for spearheading a new project along with managing the marketing

communications of ABP News, with special focus on social media marketing and using

social media to build brands.

Key responsibilities:

1. Develop Strategies and Plans:

Create integrated marketing strategies for New Property, aligning with overall company

goals.

2. Campaign and Event Management:

Plan, launch, and manage organic as well as paid campaigns across various media, ie 360

marketing promotions with clear focus on Social Media along with responsibility to plan,

manage and execute property campaigns.

3.Performance Analysis:

Monitor and analyze campaign data to evaluate performance, identify trends, and recommend

changes to optimize future efforts and improve ROI.

4. IP Building :

Devising and charting a roadmap to build a new IP from scratch, primarily through social

media targeting a focused audience

5. Brand Awareness:

Work to boost the organization's presence and brand visibility through consistent messaging

across all marketing efforts, especially social media.

6. Budget Management:

Oversee campaign budgets and manage relationships with third-party agencies and vendors.

7. Collaboration:

Manage multiple stakeholders, both internal and external, in devising and executing plans .

Knowledge & Skills:

1. Strategic Thinking:

Ability to develop and implement comprehensive marketing strategies to meet organisational

objectives.

2. Analytical Skills:

Proficient in analysing marketing data and reports to derive insights, optimize campaigns, and

build strategies

3. Language:

Proficient in English, Hindi and Bengali/Marathi

4. Digital/Social Marketing:

Knowledge of digital/social platforms(all), SEO, SEM, and aware of key KPIs on social

media platforms with clear understanding of social media metrics and drivers. Should live

and breathe Social Media

5. Communication Skills:

Excellent written and verbal communication skills for creating pitch/presentations,

collaborating, and making brand presentations

6. Creativity:

Ability to brainstorm and implement innovative marketing ideas and out of the box solutions

to organisational problems

7. Adaptability:

Willingness to adapt to the ever changing news industry and moving with the times and

requirements and timelines

Educational Background: Completed Graduation