Marketing Executive

Job Description

Position: Marketing Executive

Location: Gurugram

Department: Marketing

Reports To: Marketing Manager / Director

Key Responsibilities

1. Campaign Execution and Management

• End-to-end campaign execution: Planning, developing, and executing marketing campaigns (email, social media, digital) to boost brand awareness and generate leads.
• Campaign optimization: Monitoring performance metrics and adjusting campaigns to maximize efficiency and results.
• Content creation: Writing and editing engaging content for websites, blogs, and social media platforms.
• Media and promotional activities: Coordinating promotions, events, and advertising materials.

2. Content Creation & Production

·       High-Quality Writing & Editing: Producing engaging long-form and short-form content, including blog posts, whitepapers, case studies, and website copy.

·       Social media & Digital Content: Crafting platform-specific content for LinkedIn, Instagram, including video scripts, captions, and graphics.

·       Brand Voice Consistency: Ensuring all content aligns with the company's brand voice, tone, and editorial guidelines.

·       Content Repurposing: Repurposing existing content (e.g., turning a blog post into an infographic or a social media series) to maximize reach.

3. Digital Marketing and Social Media

• Social media management: Managing, scheduling, and engaging with followers on various social media platforms (LinkedIn, Instagram, Facebook, YouTube).
• Website maintenance: Updating website content to ensure accuracy and consistency in branding.
• Email marketing: Developing and distributing email campaigns to target audiences. 

4. Market Research

• Market research: Researching market trends, consumer behaviour, and competitor strategies to identify growth opportunities. 

5. Collaboration and Administration

• Cross-functional team collaboration: Working with sales, and creative teams to align marketing efforts with overall business goals.
• Budget support: Assisting in monitoring campaign expenses to ensure optimal ROI. 

6. Planning and Strategic Scheduling

• Developing Monthly/Quarterly Plans: Proactively planning the content calendar for social media, blogs, email newsletters, and campaigns to ensure consistent brand messaging.
• Aligning with Business Objectives: Mapping out campaigns based on company goals, such as product launches, sales targets, or seasonal promotions.
• Identifying Key Dates: Incorporating important dates, holidays, industry events, and trade shows into the calendar well in advance.

7. Content and Channel Management

• Editorial Calendar Ownership: Maintaining the editorial calendar to track content from ideation to publishing.
• Coordinating Content Creation: Ensuring that all marketing materials (copy, graphics, videos) are created and ready for scheduled publication.
• Scheduling Social Media & Email: Scheduling posts across various social platforms

8.  Technical Skills

·       Basic understanding of social media marketing.

·       Canva

·       ChatGPT/Gemini/Claude

·       Ms Excel

·       Ms Word

·       Google Sheets (basic formulas)

·       Google Calendar

Required Skills & Tools for 2 Years Experience

• Writing & Communication: Strong copywriting, proofreading, and verbal communication skills.
• Creativity & Project Management: Ability to manage multiple projects simultaneously under tight deadlines.