Marketing Director

We are looking for a dynamic Director of Marketing to lead and scale our marketing efforts globally. As the Director of Marketing, you will be responsible for driving demand generation, brand awareness, and pipeline growth across the enterprise segment. This role requires a strategic thinker with a deep understanding of B2B SaaS marketing, a strong grasp of account-based marketing (ABM), and experience in scaling marketing initiatives for enterprise software companies.

Key Responsibilities

Demand Generation & Pipeline Growth: Develop and execute multi-channel marketing campaigns to drive qualified leads and revenue growth.

ABM & Enterprise Marketing: Implement targeted marketing programs for large enterprises ($1B+ revenue), leveraging personalized content and engagement strategies.

Sales & Marketing Alignment: Partner with the sales team to optimize lead conversion, improve sales enablement, and align marketing efforts with revenue goals.

Event & Field Marketing: Plan and execute high-impact events, conferences, webinars, and thought leadership initiatives to enhance brand presence.

Content & Digital Strategy: Oversee content marketing, SEO, PPC, and digital advertising efforts to increase brand awareness and inbound traffic.

Partner & Alliance Marketing: Collaborate with key consulting and SI partners to create joint marketing initiatives.

Marketing Analytics & ROI: Track and optimize marketing performance, ensuring a strong return on investment (ROI) and data-driven decision-making.

Qualifications & Experience

Should have an Engineering Degree in Computers and should be an MBA from a Tier 1 Business School

Should have at least 15+ years of B2B marketing experience, with at least 5 years in a leadership role.

Proven success in marketing enterprise SaaS solutions, preferably in procurement, supply chain, or spend management domains.

Strong expertise in demand generation, ABM, digital marketing, and event marketing.

Experience working with enterprise sales teams and aligning marketing efforts to support large deal closures.

Hands-on experience with marketing automation tools (HubSpot, Marketo, etc.), CRM (Salesforce), and analytics tools.

Exceptional communication, leadership, and project management skills.

Why Join Zycus

• Sell a Recognized Market Leader Zycus is consistently recognized by Gartner, Forrester, and IDC as a leader in Source-to-Pay, giving you instant credibility with Fortune 1000 CIOs and CPOs.
• Win Big, Strategic Deals Own large, multi-million-dollar, multi-year enterprise deals across the Americas, competing and winning against SAP Ariba, Coupa, and Ivalua.
• Enterprise GTM That Opens Doors Analyst validation means faster access to C-suite buyers, shorter trust cycles, and consistent shortlist inclusion in complex RFPs.
• High-Growth Territory, High Impact Capitalize on significant growth headroom in North America and directly influence Zycus expansion and market dominance in the region.
• Strong Leadership & Enablement Be backed by a proven executive team, a differentiated AI-first platform, and strong marketing and sales enablement to help you close at the highest level.

Today, Zycus is one of only three Indian-born product companies positioned as a Leader in Gartner's Magic Quadrant. What makes this particularly meaningful is that, despite operating across 20+ offices globally, Zycus continues to be headquartered in India, with our founder and leadership team based here a deliberate choice as we've scaled worldwide.

Even more uniquely, Zycus is the only Indian company to have achieved a true industry Grand Slam:

• Gartner Magic Quadrant Leader
• Forrester Wave recognition
• IDC MarketScape positioning
• Gartner Customers Choice award