Senior Director B2B Marketing
Reporting to: Head of Marketing | Location: Bengaluru
The Role
Own B2B marketing across Delhivery's services towards SME and Enterprise businesses. You'll work as a peer to the Brand Lead (who owns the mother brand and creative) and the Growth Lead your focus is entirely on driving pipeline, adoption, and revenue through campaigns, ABM, events, and field programs.
You'll sit alongside business heads across multiple P&Ls and translate their commercial goals into marketing that moves numbers.
What You'll Own
- Demand generation & ABM for SME and Enterprise segments, in close partnership with sales
- Performance marketing LinkedIn, programmatic, search with CAC and pipeline contribution targets
- Events & field marketing owned roundtables, CXO forums, industry presence
- GTM programs for new service launches across verticals (Express, PTL, Cross-Border, Supply Chain)
- Stakeholder management with SVP-level business heads; aligning marketing to commercial priorities
- Team & agency management build a lean, high-output internal team and agency roster
Ideal Background
- 1014 years in B2B marketing; SD/VP experience
- Has marketed to Indian SMEs or Enterprises this is non-negotiable
- Preferred industries: payment gateways, B2B SaaS (India GTM), fintech infrastructure, telecom
- Proven ABM, field marketing, and events experience not just brand campaigns
- Comfortable working alongside strong operators; credibility earned through outcomes, not decks
- MBA preferred
Probably not the right fit if: your background is primarily consumer, agency-side, or brand/creative.
