Marketing Director

We are looking for a dynamic Director of Marketing to lead and scale our marketing efforts globally. As the Director of Marketing, you will be responsible for driving demand generation, brand awareness, and pipeline growth across the enterprise segment. This role requires a strategic thinker with a deep understanding of B2B SaaS marketing, a strong grasp of account-based marketing (ABM), and experience in scaling marketing initiatives for enterprise software companies.

Key Responsibilities

• Demand Generation & Pipeline Growth: Develop and execute multi-channel marketing campaigns to drive qualified leads and revenue growth.
• ABM & Enterprise Marketing: Implement targeted marketing programs for large enterprises ($1B+ revenue), leveraging personalized content and engagement strategies.
• Sales & Marketing Alignment: Partner with the sales team to optimize lead conversion, improve sales enablement, and align marketing efforts with revenue goals.
• Event & Field Marketing: Plan and execute high-impact events, conferences, webinars, and thought leadership initiatives to enhance brand presence.
• Content & Digital Strategy: Oversee content marketing, SEO, PPC, and digital advertising efforts to increase brand awareness and inbound traffic.
• Partner & Alliance Marketing: Collaborate with key consulting and SI partners to create joint marketing initiatives.
• Marketing Analytics & ROI: Track and optimize marketing performance, ensuring a strong return on investment (ROI) and data-driven decision-making.

Qualifications & Experience

• Should have an Engineering Degree in Computers and should be an MBA from a Tier 1 Business School
• Should have at least 15+ years of B2B marketing experience, with at least 5 years in a leadership role.
• Proven success in marketing enterprise SaaS solutions, preferably in procurement, supply chain, or spend management domains.
• Strong expertise in demand generation, ABM, digital marketing, and event marketing.
• Experience working with enterprise sales teams and aligning marketing efforts to support large deal closures.
• Hands-on experience with marketing automation tools (HubSpot, Marketo, etc.), CRM (Salesforce), and analytics tools.
• Exceptional communication, leadership, and project management skills.

Why Join Zycus

Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.

At the core of Zycus platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecyclefrom sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.

With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadershipshaping the future of intelligent procurement.