We are seeking a highly strong experienced and strategic Director of Marketing will lead the overall marketing strategy and execution for a technology company offering software products and IT services. The role is responsible for brand positioning, demand generation, and marketing operations to support aggressive revenue growth in domestic and global B2B markets.
Key Responsibilities:
- Develop and own the integrated marketing strategy for software and services, covering brand, product marketing, demand generation, and customer lifecycle programs.
- Lead and mentor a cross-functional marketing team (digital, content, product marketing, events, design), setting goals, KPIs, and performance standards.
- Drive pipeline and revenue growth through multi-channel campaigns across digital, events, ABM, partners, and field marketing, in close alignment with Sales.
- Own brand positioning, messaging, and value propositions for software and service offerings; ensure consistency across all channels and assets. Oversee product and solution marketing, including market research, competitive analysis, persona definition, and go-to-market plans for new launches.
- Manage the marketing tech stack (CRM, marketing automation, analytics) and ensure campaigns are data-driven with clear attribution and ROI measurement.
- Plan and manage the annual marketing budget, track spend vs. performance and provide regular reports and insights to the leadership team. Required
Skills & Qualifications:
- Master's degree in Marketing, Business, Communications, or a related field; MBA or advanced marketing qualification preferred.
- Proven experience in digital marketing, demand generation, tools like HubSpot/Marketo/Pardot, and Salesforce CRM
- Strong in B2B marketing experience, with significant exposure to IT/BPO/software/SaaS/cloud, data/analytics or technology services, including several years in a senior leadership role.
- Proven track record of building and executing marketing strategies that drive measurable pipeline and revenue impact in enterprise or mid-market segments.
- Managed services in global markets or multiple regions campaigns with global brand consistency for across India, USA, and Philippines markets.
