Marketing Director

Title: Director, Integrated Campaigns & Product Marketing (U.S. Market- India Based)

Job Description

Fareportal is a travel technology company powering a next-generation travel concierge service. Utilizing its innovative technology and company owned and operated global contact centres, Fareportal has built strong industry partnerships providing customers access to over 500 airlines, a million lodgings, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal enables consumers to book-online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries.

Role Overview:

We're looking for a Senior Director/Director leader to own and scale Fareportal's integrated campaign engine in the U.S. market, with a strong emphasis on campaign strategy, creative excellence, and brand-led demand, complemented by performance marketing rigor and accountability.

This role will be the most senior Marketing leader based in India, responsible for building and managing U.S.-aligned marketing teams out of India. The role will operate within a dual reporting structure, with accountability to both the Head of Branding and the Head of Growth Marketing based in the U.S.

The key responsibility of this role is to connects Brand, Creative, Campaigns, Product Marketing, and Performance into a single operating system that drives awareness, consideration, conversion, App adoption, and repeat usage. You are not just launching campaigns. You are accountable for building a scalable, insight-led campaign engine that shapes the brand and delivers measurable business impact.

• 70% Integrated Campaign Leadership & Brand Activation
• 30% Performance Marketing Oversight & Optimization

Key Responsibilities:

• Building high-impact, integrated brand and product campaigns that drive demand
• Ensuring creative and messaging are clear, differentiated, and consistent across channels.
• Turning product value into compelling campaign narratives that convert across web and app.
• Driving App growth through strong campaign and product marketing strategy.
• Ensuring performance marketing channels amplify and scale campaign impact

What You Own

1. Integrated Campaign & Brand Leadership (Primary – 70%)

Campaign Strategy & Execution

• Own the end-to-end integrated campaign system, from insight → strategy → creative → execution → optimization
• Define and lead brand and product-led campaign platforms that work across upper and mid-funnel
• Ensure campaigns are fully connected across:
• Web, App, CRM, Paid Media, Social, Affiliates, Partnerships
• Build strong campaign narratives with:
• Clear value propositions
• Consistent, differentiated messaging
• Adaptation by audience, intent, and channel

Brand Growth & Impact

• Ensure campaigns: Build brand awareness, trust, and differentiation; Reinforce product value and credibility & Drive meaningful engagement and conversion
• Own Brand KPIs, including Awareness, consideration, preference, Brand perception (trust, value, ease, support), Share of search and demand signals

Creative Operations & Campaign Excellence

• Lead creative direction across all major campaigns by owning relationships with creative and media agencies, ensuring:
• High-quality output aligned to strategy
• Speed, efficiency, and scalability
• Set clear standards for Messaging clarity, Visual consistency and Brand expression across channels
• Build a strong creative operating model and elevate the brand through:
• Better storytelling
• Stronger differentiation
• Greater consistency across touchpoints

Product Marketing Embedded in Campaigns

• Own product marketing strategy as it shows up in campaigns
• Lead go-to-market and adoption strategies for:
• ClubMiles Rewards
• Core features (price alerts, bundles, flexibility, support)
• Translate product capabilities into:
• Clear, compelling customer value propositions
• Campaign messaging that drives understanding and action
• Partner closely with Product and UX to ensure:
• Alignment between product experience and campaign promise
• Feature adoption and usage, not just awareness

2. Performance Marketing Oversight & Optimization (Secondary – 30%)

Provide strategic leadership and accountability for performance marketing as an extension of campaigns

• Ensure performance channels effectively
• Amplify campaign narratives
• Scale winning creative and messages
• Drive incremental demand and conversions

Partner with Performance Marketing leaders to:

• Align paid media strategy with campaign objectives
• Ensure creative and messaging consistency across performance channels

Track and optimize performance KPIs, including:

• Conversion
• CAC / ROAS (in partnership with performance teams)
• App installs and activations driven by campaigns

Use performance insights to inform:

• Creative iteration
• Messaging refinement
• Future campaign strategy

App Growth as a Campaign Outcome

Drive App growth through integrated campaigns and product marketing

• App downloads
• Activation
• Engagement and repeat usage

Ensure campaigns encourage app-first behaviours where relevance and clearly communicate app-specific benefits

Partner with CRM and Product teams to improve Retention, Re-engagement & Lifecycle communication

Campaign Effectiveness, Insights & Optimization

Own how campaigns perform over time, not just short-term metrics, Measure and evaluate &

Build a continuous insights loop:

Partner with Analytics and Research to:

• Connect brand and campaign performance to business outcomes
• Translate insights into clear recommendations for future campaigns

Cross-Functional Leadership

• Act as the central connector across:
• Brand, Product, CRM, Performance, Analytics, and Leadership in India
• Drive alignment, prioritization, and integration across teams
• Elevate standards for campaign strategy, execution, and creative quality

Impact of This Role

• Build a best-in-class, scalable integrated campaign engine
• Elevate brand perception and differentiation in the U.S. market
• Build a scalable, insight‑driven campaign engine that connects brand, product, and performance marketing.
• Turn product features into compelling customer value stories
• Drive App adoption and engagement through stronger campaigns
• Improve conversion, retention, and customer lifetime value

Qualifications & Skills

Minimum Qualifications

• Bachelor's degree in marketing, Business, Analytics, Communications, or a related field. MBA in relevant function preferred.
• 8-10 years of experience managing digital marketing or integrated brand campaigns, preferably for global or U.S. markets.
• Hands‑on experience with platforms such as Google Ads, Meta, Programmatic DSPs, Affiliate Networks, CRM tools, and marketing automation platforms.

Core Competencies & Attributes

• Strong analytical skills: Able to interpret data, identify insights, and convert findings into actionable strategies.
• Outstanding collaboration: Proven experience working with cross‑functional teams across geographies.
• Leadership & influence: Comfortable leading discussions, driving decisions, and influencing stakeholders without direct authority.
• Exceptional communication: Clear, concise, structured communicator across written, visual, and verbal formats.
• Project management excellence: Ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
• Results-driven: Passion for performance outcomes, continuous improvement, and data‑driven marketing.

Preferred Experience

• Experience working with online travel agencies (OTAs) or e‑commerce companies.
• Familiarity with U.S. customer behaviours, travel seasonality, and market dynamics.
• Background in A/B testing, audience strategy, brand sentiment analysis, and performance marketing.

Why Join Fareportal

Opportunity to work with global teams and contribute to campaigns reaching millions of U.S. travellers.

High-growth environment with a focus on innovation, technology, and customer impact.

Collaborative culture that values creativity, problem‑solving, and continuous learning.

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Fareportal reserves the right to change the job duties, responsibilities, expectations or requirements posted here at any time at the Company's sole discretion, with or without notice.