Own B2B marketing that directly drives revenue and brand authority. You will lead positioning, demand creation, and sales enablement while significantly expanding our digital footprint. You'll support the full funnel from initial web discovery to the final close by equipping sales with the right assets and ensuring Octobotics Tech is the most searchable and visible name in our industry.
The Candidate Will Have Responsibilities Across The Following Functions
Positioning, Messaging and Digital Authority:
- Develop positioning and value propositions by segment/industry.
- SEO and Searchability: Execute keyword strategies to ensure Octobotics ranks for high-intent industry terms; manage basic website updates and optimisations to keep our digital shopfront current.
- Create battlecards and objection-handling narratives aligned to real customer pain points.
- Build ROI narratives and why-now justifications to support commercial conversations.
Content Creation and Strategy (The Voice of the Brand):
- High-Impact Writing: Write technical yet accessible blogs, white papers, and LinkedIn articles that establish thought leadership.
- Sales Assets: Build customer-facing assets: pitch decks, one-pagers, brochures, FAQs, and proposal templates.
- Social and SMM: Lead our LinkedIn strategy, creating, scheduling, and engaging with content that builds community and reaches decision-makers.
- Produce customer stories, case studies, and proof points that sales can reuse across digital and physical channels.
Growth Execution And Demand Gen
- Paid Media: Plan and run targeted B2B ad campaigns (LinkedIn Ads, Google Ads) to generate qualified leads.
- Expos and Events: Create the hype and marketing collateral for trade shows and industry expos; ensure our presence translates into post-event digital leads.
- Partner with sales to improve conversion at each stage: lead, demo, pilot, close.
- Ensure CRM lead notes and campaign sources are captured for learning loops.
Revenue-Focused Alignment
- Plan and run account-based marketing (ABM) campaigns for high-value targets.
- Support demo/pilot conversion by providing the right follow-up materials and proposal narratives.
- Coordinate with operations and engineering to ensure marketing claims match technical feasibility and delivery realities.
Requirements
- Core: Proven experience in B2B digital marketing, content writing, and lead generation.
- Technical: Strong grasp of SEO best practices and SMM (specifically LinkedIn for B2B).
- Plus: Familiarity with website management (WordPress/CMS) and basic design tools (Canva/Adobe).
- Mindset: A doer who can write the strategy in the morning and post the ad/content in the afternoon.
KPIs
- Search and Visibility: Growth in organic search rankings and LinkedIn engagement/reach.
- Lead Quality: Number of qualified inbound leads generated via digital channels and ads.
- Enablement and Content: Asset usage/adoption by sales and content output cadence.
- Conversion Impact: Improvement in demopilot and pilot close conversion rates.
This job was posted by Ishan Bhatnagar from Octobotics Tech.
