Marketing Delivery Lead(SFMC & CDP Specialist)

Job Title: Marketing Delivery Lead(SFMC & CDP Specialist)

Location: Pune (Remote)

Company: Augment-ix

About Us:

At Augment-ix, we believe in the power of technology and data coupled with human expertise to shape a brighter future while driving immediate results. Our tagline, Augmenting futures, empowering today, reflects our commitment to providing solutions that not only address your current needs but also set the stage for long-term success. As a versatile service provider, we empower businesses to achieve their goals through cutting-edge technology, data-driven strategies, and expert consultancy. Our integrated approach ensures seamless operations, enhanced security, and improved customer engagement, driving measurable results across all business areas.

About the Job:

As a Senior Marketing Delivery Lead on the Marketing Execution team, you'll leverage advanced analytics and coding skills to design, build, and manage targeted audiences for high-impact, omni-channel campaigns. You'll collaborate with marketing, product, and analytics teams to extract and transform data, optimize audience targeting, and automate campaign workflows using tools like SQL, Salesforce Marketing Cloud, and customer data platforms. In this fast-paced role, you'll ensure data integrity, streamline processes, and uphold compliance standards while driving innovative marketing strategies that boost customer engagement and brand loyalty. If you excel at solving complex problems and want to make a real impact with your technical expertise, join our team and help redefine how we connect with our customers.

Key Responsibilities:

Data Management: Develop, optimize, and maintain complex SQL queries to extract, transform, and load data from multiple sources, ensuring data integrity and accuracy across all audience segments.

Audience Segmentation: Design, build, and manage targeted audience lists for marketing campaigns using advanced segmentation techniques. Collaborate with marketing and analytics teams to define audience criteria and deliver actionable insights.

Collaboration and Execution: Collaborate with cross-functional teams to drive successful campaign execution, encompassing audience segmentation, testing, validation, and troubleshooting analysis. Engage directly with product partners and marketing teams to ensure campaign objectives are met.

Process Optimization: Identify opportunities to automate and streamline audience management processes. Document best practices and contribute to the development of internal tools and resources.

Compliance: Ensure all audience management activities comply with data privacy regulations and internal policies.

Qualifications:

Experience: Bachelor's degree in Computer Science, Information Systems, or a related field. 3+ years of experience in SQL coding and database management. Preferred experience working in an Agile environment and with Agile project methodologies. Preferred experience with audience segmentation and marketing automation. Preferred prior experience in financial services or a highly regulated industry.

Technical Skills: Proficiency in Excel, Salesforce Marketing Cloud, and customer data platforms.

Analytical Skills: Strong analytical skills and attention to detail. Preferred strong problem-solving skills and ability to work under pressure with tight deadlines.

Communication: Excellent communication skills to collaborate effectively with cross-functional teams.

Documentation: Ability to develop comprehensive technical/functional documentation and establish best practices and user guides.

Personal Attributes (Preferred): High-energy, solutions-oriented individual with a proactive approach to challenges.

Benefits:

Competitive Salary: Best in the industry salary package.

Health Insurance: Comprehensive health insurance coverage for you and your family.

Flexible Work: Flexible working hours and remote work options.

Career Development: Opportunities for professional growth and continuous learning.

How to Apply:

• Interested candidates can apply by sending their resume and a cover letter to [Confidential Information] with the subject line Marketing Delivery Lead