First Advantage is seeking a sharp, analytically minded Marketing Data Analyst to empower our B2B marketing strategy with data-driven insights. This role will be an integral part of the Marketing Operations & Analytics team, responsible for combining information from all Marketing core systems to enable real-time, data-driven decisions. The primary focus of this position is to lead the data management and reporting capabilities of our CRM,Salesforce.com,and our Marketing Automation Platform, HubSpot. You will transform raw data into actionable intelligence, with an emphasis on analyzing business and process requirements while also supporting critical data quality initiatives. The role involves significant interaction with Marketing and Sales Leadership, as well as cross-functional Marketing and Operations teams, to define needs, draft specifications, and implement robust reporting solutions. Analysts work in a dynamic, fast-paced environment, interfacing directly with internal stakeholders. This position will play an integral role in the success of the group. The ideal candidate will have a passion for database marketing, superb attention to detail, strong analytical skills, and the ability to handle multiple tasks simultaneously.
Roles & Responsibilities
Data Synthesis & Analysis:Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.
CRM & MAP Stewardship:Lead the reporting and data management forSalesforce.comand HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.
Reporting & Dashboarding:Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).
Stakeholder Collaboration:Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.
Campaign & Channel Performance:Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.
Data Quality & Process Analysis:Proactively analyze and support data quality requirements. Evaluate business processes to recommend improvements that enhance data capture and usability.
Attribution Modeling:Assist in refining multi-touch attribution models to better understand the customer journey and touchpoint influence.
Required Skills & Qualifications
3+ years of experiencein a marketing analytics, business intelligence, or data analysis role with afocus on B2B marketing.
Advanced proficiency in SQLfor data extraction, transformation, and joining complex datasets from multiple databases.
Hands-on experiencewithSalesforce.com andHubSpot including deep understanding of core objects, fields, campaign tracking, and reporting modules.
Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment.
Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.
Excellent communication and presentation skills for interacting with all levels of leadership.
Education & Experience
Education: Bachelor's degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics.
Experience: This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement. Demonstrated ability to write and present technical concepts to non-technical audiences is critical to this role. Experience required in using Microsoft Excel, to analyze data. Experience with SQL and Power BI or equivalent is preferred.
