Marketing Coordinator - Events & Masterclass

We're looking for a driven and creative Event Marketing & Communications Manager to

lead the execution of our online events, webinars, and masterclasses. You'll be the owner

of the full event funnel - from audience acquisition to show-up rate, using engaging

communication, targeted campaigns, and strategic coordination.

If you're a natural storyteller, copywriter, and growth thinker who understands how to

move audiences to action and thrives in fast-paced environments we want you on the

team.

Responsibilities

Own end-to-end planning and execution of online events & masterclasses

Drive registrations & attendance through high-performing campaigns via:

Email marketing

WhatsApp broadcasts

SMS campaigns

In-app push notifications

Community posts (Reddit, Quora, Telegram, etc.)

Craft compelling and clear event communication copy across all channels

Coordinate with internal and external stakeholders (speakers, partners, design, ops)

to ensure event success

Analyze event funnel performance (registrations show-up retention) and

optimize continuously

Identify gaps and brainstorm new ideas to increase reach and engagement

Ensure timely follow-ups, feedback loops, and reporting post-event

What We're Looking For

Excellent copywriting, storytelling & email writing skills you know how to

hook attention and convert it

Strong understanding of marketing funnels, audience psychology, and content

performance

Analytical mindset - ability to look at event data and draw actionable insights

Creative problem solver & ideator - you love figuring out what works

Hands-on experience with tools like Mailchimp / Sendinblue / WebEngage /

WhatsApp APIs / CRMs

Excellent project management and cross-functional coordination

Ownership-driven - you treat every event like your own product

Bonus If You Have

Experience running high-volume webinars or online workshops

Basic design or video editing skills (Canva, etc.)

Background in EdTech, SaaS, or community-led growth

What Success Looks Like

You consistently hit (or exceed) registration and attendance goals

Your campaigns deliver high open & click-through rates

You create event flows that are scalable, trackable, and repeatable

You identify what resonates with our audience and double down on it