MarketingContent and Strategist
Role Overview
We're looking for a Content Writer and Strategist who can translate complex legal-tech concepts into clear, compelling stories that attract, educate, and convert PI law firms across the U.S.
Key Responsibilities
- Content Creation - Web, Blog, and Long-Form.
- Write SEO-optimized blog posts, guides, playbooks, and checklists aligned with priority keywords and GTM themes (PI case management, AI for PI, mass torts, intake, operations, etc.).
- Draft landing page copy for product features, solutions, practice areas, and campaigns that converts visitors into demo requests.
- Develop case studies that showcase customer ROI, workflow transformation, and the value of the broader CloudLex ecosystem.
2. Funnel & Campaign Content.
- Create content for email campaigns - newsletters, product announcements, nurture sequences, webinar invitations, and event follow-ups.
- Write sales enablement materials including one-pagers, email templates, presentations, brochures etc.
- Draft comparison pages, feature pages, content that supports sales conversations while staying accurate and legally safe.
- Social & Thought Leadership
- Write social media copy that highlights thought leadership, product value, customer results, and GTM narratives.
- Repurpose our in-house publication's content into CloudLex marketing assets (while respecting its editorial positioning).
- Collaborate with leadership to turn their ideas into LinkedIn posts, op-eds, bylines, and speaking abstracts.
- AEO, SEO & AI-First Content
- Optimize existing and new content for AEO (Answer Engine Optimization): clear headings, concise answers, FAQ sections, and AI-friendly structure.
- Partner with the Marketing analyst to add FAQ schema, HowTo schema, and other structured data, and support llm.txt and other AI-readiness initiatives.
- Write content that can be easily reused by AI search engines (ChatGPT, Bing Copilot, Gemini, etc.) to recommend Company.
- Cross-Functional Collaboration
- Work with the Video Producer to script and outline video content (feature walkthroughs, customer stories, explainers, webinars, ads), and repurpose video into blogs, shorts, and social snippets.
- Work with the Customer Success (CS) team to identify happy clients, interview them, and turn those stories into strong case studies, testimonials, and quotes.
- Partner with Product Marketing, Performance Marketing, Sales, and CS to ensure content supports live campaigns, product launches, and sales priorities.
- Help reach out to reputable industry experts, legal-tech influencers, and media in the U.S. (in collaboration with marketing leadership) to co-create content, quote them in articles, and expand Company's reach.
Qualifications
- 5-6 years of experience in B2B content writing, ideally in SaaS, LegalTech, or a complex/regulated industry.
- Strong portfolio of blogs, landing pages, case studies, and email copies that show clarity, structure, and conversion focus.
- Solid understanding of SEO basics (keyword intent, meta tags, internal linking, on-page structure).
- Comfort writing for different stages of the funnel - from awareness blogs to bottom-of-funnel comparison pages and sales assets.
- Ability to interview subject-matter experts (lawyers, ops leaders, product teams) and turn messy conversations into sharp narratives.
- Excellent written English with a focus on clarity, precision, and credibility - no fluff.
Preferred Skills
- Experience writing for U.S. audiences (especially professional services like legal, finance, or consulting).
- Familiarity with AI tools (ChatGPT, Gemini, Claude, etc.) for research, drafting, and idea generation - and an understanding of their limitations.
- Exposure to answer engine optimization (AEO), schema markup, and structured content for AI/LLM consumption.
- Experience collaborating with designers and video teams to bring content to life visually.
