Marketing Content Specialist

About the job

Role: Marketing Content Specialist

Type: Full-time

Location: India, 6:30 AM-3:30 PM Pacific Time (night shift in India)

Reporting to: Head of Marketing

About the Company

Wolf Mentoring helps senior technology professionals in the US land their next role through a fully managed, done-for-you job search service. We work with experienced technology leaders across Software Engineering, Data, IT, Product, and related fields, helping them secure interviews and offers for Manager, Director, VP, and C-level positions.

We take complete ownership of our clients job searches, from positioning their experience and identifying the right opportunities to reaching hiring managers directly, generating interviews, and helping them prepare for offers. Our service is built around a simple idea: senior professionals shouldn't have to spend their time navigating a broken job search process when we can manage it for them.

We're a bootstrapped, profitable, and growing company with a strong track record of generating interviews and placing senior technology leaders. We're building a marketing engine that educates our audience, demonstrates the value of our service, and consistently turns high-quality content into business growth.

Learn more about us at www.wolfmentoring.com.

About the Opportunity

We're looking for a Marketing Content Specialist who can research, write, and edit compelling content for senior technology professionals in the US. You'll help shape how Wolf Mentoring communicates with its audience across email, LinkedIn, YouTube, our website, and other marketing channels.

Your work will include writing client success stories, marketing emails, LinkedIn posts, memes, case studies, long-form articles, practical guides, and YouTube scripts. You'll take real client experiences, industry developments, research, and business insights and turn them into content that captures attention, communicates ideas clearly, and motivates the right audience to take action.

This role requires more than good grammar or the ability to write catchy headlines. You'll need to understand the audience you're writing for, conduct thorough research, identify the most interesting angle, and build a compelling narrative around it. You'll also need to adapt your writing to different formats, from a short, punchy social media post to a detailed, research-backed article or a conversational YouTube script.

You'll collaborate closely with our marketing, delivery, and sales teams to understand our clients, communicate our value proposition, and produce content that supports our business goals. You'll also be expected to maintain a consistent publishing schedule, meet deadlines, incorporate feedback, and uphold high editorial standards.

We're open to freshers with exceptional writing ability as well as candidates with professional experience. What matters most is your ability to think critically, tell stories, research thoroughly, take feedback, and consistently produce excellent work.

If you enjoy turning complicated ideas into clear, engaging stories and want your writing to have a measurable impact on a growing business, this role is for you.

Core Responsibilities

1. Copywriting & Creative Development

• Create marketing creatives across multiple channels, including emails, LinkedIn posts, client result posts, memes, case studies, website copy, articles, and guides.
• Turn client success stories, interview results, offers, and real job-search experiences into compelling narratives that demonstrate Wolf Mentoring's value.
• Write marketing emails that communicate relevant problems, highlight our approach, establish credibility, and encourage prospective clients to take the next step.
• Develop engaging hooks, headlines, subject lines, calls to action, and messaging angles tailored to the intended audience and platform.
• Adapt content to suit different formats, audiences, and stages of the marketing funnel while maintaining a consistent brand voice.
• Balance creativity with clarity, factual accuracy, and the commercial objectives of each piece of content.

2. YouTube Scriptwriting

• Research, develop, and write YouTube scripts on topics relevant to senior technology leaders, including job-search strategy, hiring trends, compensation, career progression, layoffs, and the technology job market.
• Turn complex topics and research findings into accessible, engaging, conversational scripts that hold viewers attention.
• Develop strong openings, logical narrative structures, supporting arguments, examples, and transitions that keep the audience interested throughout the video.
• Incorporate relevant statistics, credible sources, real-world examples, and expert perspectives to strengthen the quality of the content.
• Collaborate with the marketing team to develop video ideas, refine angles, and ensure scripts align with Wolf Mentoring's positioning and business goals.
• Review and refine scripts based on editorial feedback and, where available, audience retention and average view duration data.

3. Research & Long-Form Content

• Research, write, and edit in-depth articles, industry analyses, practical guides, and educational resources for senior technology professionals.
• Investigate topics such as hiring trends, technology leadership roles, compensation benchmarks, interview processes, job-search challenges, and developments in the US tech industry.
• Support claims with reliable sources, relevant data, and credible examples rather than relying on assumptions or generic advice.
• Evaluate sources critically, verify important facts, and ensure that published content is accurate, relevant, and well-informed.
• Translate technical or unfamiliar concepts into clear, useful content without oversimplifying important details.
• Identify interesting perspectives and underexplored angles that make our content more informative and differentiated from competing material.

4. Client Success Stories & Case Studies

• Develop client success stories using real client experiences, job-search journeys, interview outcomes, and offer details.
• Identify the most compelling elements of each story, including the client's initial challenges, motivations, search strategy, and eventual results.
• Turn raw information, call summaries, client feedback, and performance data into well-structured emails, LinkedIn posts, and case studies.
• Present results accurately and in context, ensuring that claims, compensation figures, interview counts, timelines, and other details are supported by the available information.
• Maintain appropriate confidentiality when writing about clients and anonymize identifying details when required.
• Repurpose successful case studies into multiple content formats while preserving the integrity of the original story.

5. Brand Voice & Editorial Quality

• Maintain consistency in Wolf Mentoring's brand voice, tone, messaging, style, and editorial standards across all content channels.
• Edit and proofread content for grammar, punctuation, readability, structure, factual accuracy, and clarity.
• Ensure each piece of content has a clear purpose, a logical flow, and messaging appropriate to its intended audience.
• Incorporate feedback constructively and refine drafts until they meet the required quality standards.
• Identify weak arguments, unsupported claims, repetitive phrasing, unclear explanations, and generic messaging, and improve them before publication.
• Update existing content to improve its accuracy, relevance, readability, consistency, and effectiveness.

6. Audience Understanding & Messaging

• Develop a strong understanding of senior technology leaders, including their roles, career aspirations, compensation expectations, and job-search challenges.
• Become familiar with common technology leadership titles and functions across Software Engineering, Data, IT, Infrastructure, Cloud, Product, and related fields.
• Understand the problems our audience faces and use that knowledge to create relevant, empathetic, and persuasive content.
• Collaborate with marketing, delivery, and sales teams to gather client insights, understand recurring objections, and identify topics worth addressing.
• Translate audience insights into effective messaging that educates prospective clients, builds trust, and communicates Wolf Mentoring's value proposition.

7. SEO & Digital Publishing

• Apply SEO fundamentals when developing website content, articles, and guides where appropriate.
• Structure content using clear headings, relevant keywords, descriptive titles, and logical information hierarchies.
• Update existing website content to improve relevance, readability, search visibility, and alignment with current messaging.
• Follow digital publishing best practices and ensure content is prepared for its intended platform.
• Work with the marketing team to align content topics with audience needs, search intent, and broader marketing priorities.

8. Editorial Planning & Collaboration

• Work with the marketing team to plan content initiatives, develop ideas, and maintain a consistent publishing schedule.
• Manage multiple assignments and deadlines across different content formats and channels.
• Coordinate with relevant stakeholders to gather information, clarify briefs, verify facts, and obtain the inputs needed to complete assignments.
• Provide constructive feedback on content and contribute to maintaining quality standards across the team.
• Keep drafts, research, sources, and revisions organized so that work can be reviewed, updated, and reused efficiently.
• Communicate progress proactively, flag potential delays early, and ensure deliverables are completed on schedule.

What We're Looking For

• Education: Bachelor's degree in English, Communications, Journalism, Marketing, or a related field, or equivalent practical experience.
• Experience: Open to freshers and candidates with 1+ year of experience in copywriting, content writing, editing, journalism, or a related field. Strong writing samples and demonstrated ability matter more than years of experience.
• Writing & Storytelling: Strong writing skills and the ability to develop compelling narratives, communicate ideas clearly, and adapt tone and style to different audiences and platforms.
• Research Skills: Ability to investigate unfamiliar topics, evaluate credible sources, verify claims, and produce accurate, well-informed content.
• Editing & Proofreading: Excellent command of grammar, punctuation, sentence structure, clarity, and readability, with a keen eye for detail.
• Audience Awareness: Ability to understand the needs of a specific audience and create content that is relevant, useful, engaging, and aligned with business objectives.
• Content Versatility: Willingness and ability to work across multiple formats, including emails, social media posts, memes, case studies, articles, guides, website copy, and video scripts.
• Digital Marketing Fundamentals: Understanding of digital content standards, SEO basics, content distribution, and publishing practices.
• Communication: Strong written and verbal communication skills, including the ability to explain ideas, ask the right questions, and incorporate feedback.
• Organization: Ability to manage multiple assignments, prioritize tasks, maintain organized documentation, and meet deadlines consistently.
• Collaboration: Willingness to work closely with marketing, delivery, and sales teams to gather insights and develop effective messaging.
• Coachability: Openness to feedback, attention to editorial guidance, and a willingness to learn and apply established writing frameworks and brand guidelines.
• Execution Mindset: Comfort with producing content consistently in a high-volume environment while maintaining quality and meeting deadlines.
• Availability: Based in India and able to work 6:30 AM-3:30 PM Pacific Time. This schedule requires working overnight in India.

Good to Have

• A portfolio of writing samples, including articles, marketing emails, social media content, or video scripts.
• Familiarity with the US technology industry, common technology leadership roles, and senior-level job-search challenges.
• Experience writing for B2B audiences, technology professionals, recruitment businesses, career services, or professional services firms.
• Experience writing YouTube scripts or other long-form video content.
• Familiarity with SEO tools, content management systems, editorial calendars, and productivity software.
• Experience using analytics such as engagement, click-through rates, and video retention to improve content performance.
• Experience using AI-assisted research and writing tools responsibly, with strong independent judgment and fact-checking.

Additional Notes

• This is a full-time, execution-focused role with responsibility for producing high-quality content consistently across multiple marketing channels.
• We welcome freshers who can demonstrate exceptional writing ability, curiosity, discipline, and a willingness to learn.
• You'll receive briefs, editorial guidance, and established frameworks, but you'll also be expected to exercise independent judgment, conduct your own research, and take ownership of the quality of your work.
• The role involves both creative assignments and repetitive content production. Consistency, attention to detail, and reliable execution are essential.
• We value writers who can take feedback without becoming defensive, improve quickly, and apply what they learn to future assignments.
• Your work will contribute directly to how senior technology leaders discover, understand, and evaluate Wolf Mentoring.

If you love writing, enjoy researching unfamiliar topics, and want to create content that informs, engages, and drives real business results, we'd love to hear from you.