Marketing Content Specialist | EdTech

Company Description AR GLOBAL HUB is a global education consultancy dedicated to helping students realize their aspirations of studying abroad in the UK, Canada, and other leading destinations. The organization specializes in university admissions support, visa guidance, IELTS coaching, and personalized counseling tailored to each student's goals. With a mission to simplify international education, AR GLOBAL HUB focuses on clear processes and practical guidance. The team is committed to empowering students with the right information, resources, and opportunities to succeed in their academic journey.

Role Description The Marketing Content Specialist is a full-time, on-site role based in Hyderabad. This position is responsible for planning, creating, and optimizing marketing content that promotes AR GLOBAL HUB's services and strengthens brand awareness. Day-to-day tasks include writing and editing website copy, social media posts, email campaigns, blogs, and brochures, as well as developing content aligned with marketing goals and student needs. The role also involves collaborating with counseling and admissions teams to gather insights, maintaining a consistent brand voice across channels, and tracking content performance to improve engagement and lead generation. The specialist will support campaigns for international education programs and contribute ideas to enhance the organization's digital and offline presence.

Qualifications

• Ability to develop and execute marketing content plans, including campaign-focused strategies and editorial calendars.
• Strong skills in writing and editing clear, engaging content for web, social media, email, and print materials.
• Experience in digital marketing practices such as social media management, basic SEO, and content optimization.
• Capacity for research and audience analysis to understand student needs and create relevant, informative content.
• Excellent written and verbal communication skills in English, with attention to detail and accuracy.
• Ability to work collaboratively with cross-functional teams and manage multiple projects and deadlines.
• Proficiency with common content and marketing tools (e.g., MS Office or Google Workspace; familiarity with design or CMS tools is an advantage).
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field; experience in education or study-abroad consulting is a plus.