Marketing & Content Lead

Role Summary

The Marketing & Content Lead will be responsible for developing and executing the organisation's marketing strategy, overseeing content and communication delivery, and supporting performance campaigns for ecommerce clients. The ideal candidate possesses a deep understanding of digital marketing, ecommerce purchase behaviour, content strategy, and cross-platform campaign execution.

Key Responsibilities

Marketing Strategy

• Develop and manage Bulba's overall marketing roadmap and brand positioning.
• Lead multi-channel marketing initiatives across LinkedIn, Instagram, X, YouTube, Meta, Google, Amazon, TikTok and email platforms.
• Establish clear KPIs and reporting mechanisms for internal and client-side marketing performance.
• Plan quarterly campaigns, experiments, and growth initiatives aligned with business objectives.

Performance & Campaign Execution

• Plan, execute and optimize digital marketing campaigns across:
• Meta (Facebook & Instagram)
• Google Ads (Search, Display, Performance Max, YouTube)
• Amazon Ads
• TikTok
• Shopify marketing automations
• Email/SMS platforms
• Analyse performance metrics such as ROAS, CAC, CTR, AOV, MER, CRM metrics and content-assisted conversions to optimize campaign outcomes.
• Develop audience strategies, funnel flows, offer testing, creative testing and retargeting plans.

Content Leadership

• Oversee the development of high-impact content for Bulba and client marketing requirements including:
• Case studies
• Landing pages and website copy
• Ad copy and scripts
• Newsletters and email campaigns
• LinkedIn and social content across platforms
• Convert campaign performance and influencer collaborations into structured, proof-based marketing assets.

Client Communication & Stakeholder Management

• Lead weekly strategy calls and progress reviews with clients.
• Present insights, reports, projections and recommendations in a structured and professional format.
• Coordinate delivery timelines with internal teams to ensure consistent and high-quality output.
• Function as a strategic consultant for clients with respect to content, campaigns, creator partnerships and marketing direction.

Required Qualifications & Experience

• 47 years of experience in Marketing / Performance Marketing / Content Marketing
• Demonstrated experience managing campaigns across: Meta, Google, TikTok, Amazon, Shopify
• Strong expertise in content strategy, direct-response copywriting and full-funnel content mapping
• Deep understanding of ecommerce and D2C buying psychology
• Experience managing multiple client accounts simultaneously
• Strong communication, analytical and cross-functional collaboration skills

Preferred Skills (Added Advantage)

• Experience working in the creator economy, UGC production or influencer-driven marketing
• Knowledge of tools such as Modash, HypeAuditor, SparkToro, Brandwatch, Klaviyo, Notion, Canva or Figma
• Experience building content scripts and briefs for creators/UGC talent

Professional Attributes

• Goal-oriented with a strong ownership mindset
• Highly organised with the ability to manage multiple projects
• Analytical decision-maker with creative problem-solving abilities
• Comfortable working in a fast-paced and high-growth environment
• Strong presentation and stakeholder communication skills

Employment Details

• Type: Full-time
• Location: Bangalore (in-office)
• Relocation: Mandatory (relocation assistance can be provided)
• Joining: Immediate or early joiners preferred