Location: Mumbai (minimum 3 days a week onsite) | Employment Type: Full-time
Role Overview
We are seeking a dynamic and creative Marketing & Communications Professional to join our team. This individual will be responsible for devising and executing YCT's overall marketing and communication strategy, with a strong focus on digital and social media. They will collaborate with our in-house graphic designer to create engaging campaigns, manage external communications, and strengthen YCT's brand presence across platforms.
The role also involves creating original content (photos, videos, reels) onsite, planning/overseeing paid advertising campaigns on social media, and developing YCT's monthly newsletter.
Key Responsibilities
- Develop and implement an integrated marketing and communication strategy to enhance YCT's visibility and impact.
- Create, manage, and grow YCT's presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
- Plan and execute paid advertising campaigns on digital and social media platforms.
- Shoot engaging content (photos, videos, reels, stories) regularly to capture YCT's activities, initiatives, and impact.
- Work closely with the graphic designer to produce visually appealing and impactful campaigns.
- Draft compelling copy for social media posts, newsletters, press releases, website updates, and other communication materials.
- Develop and circulate a monthly newsletter to engage stakeholders, donors, and the wider community.
- Plan, coordinate, and manage PR opportunities, media engagement, and external communications.
- Ensure consistent brand messaging across all communication channels.
- Track and analyze the effectiveness of campaigns and website performance using analytics tools (e.g., Google Analytics, Search Console); recommend improvements based on data-driven insights.
- Develop and implement SEO strategies to improve website visibility, search rankings, and organic traffic.
- Conduct keyword research and optimise content (blogs, landing pages, press releases) for higher discoverability.
- Collaborations & Partnerships: Identify and build partnerships with influencers, collaborators, and aligned organisations to expand YCT's reach and impact.
Qualifications & Skills
- Bachelor's degree in Marketing, Communications, Media, or related field (Master's preferred).
- 25 years of experience in marketing, communications, or digital media (experience in the nonprofit sector a plus).
- Strong understanding of social media platforms, content creation, and community engagement.
- Experience in shooting and editing photos/videos for social media.
- Knowledge of paid advertising tools (e.g., Meta Ads Manager, Google Ads) preferred.
- Excellent written and verbal communication skills in English (knowledge of Hindi/Marathi is an advantage).
- Ability to work collaboratively with cross-functional teams and external stakeholders.
- Creative, proactive, and detail-oriented, with strong organizational skills.
- Familiarity with PR, media outreach, and event promotion.
What We Offer
- An opportunity to make a meaningful impact in the social sector.
- A supportive and inclusive work environment.
- Scope for professional growth and creativity.
- Remuneration based on experience and qualifications.
Application
Interested candidates may send their resumes to [Confidential Information]
About Yash Charitable Trust (YCT)
Yash Charitable Trust (YCT) is a not-for-profit organization working to create inclusive opportunities for adults with developmental and intellectual disabilities. Through initiatives such as Caf Arpan, supported living, and employment programs, YCT strives to build a society that values diversity and empowers every individual to thrive.
