Employment Type - Permanent, Full Time
Position - Marcom Manager
Experience - 10+
Location - Chennai
ROLES & RESPONSIBILITIES
:Strategic Planning and Leadershi
- pDevelop and implement a cohesive marketing plan to increase brand awareness and drive sales growth
- .Set marketing goals and objectives and ensure alignment with the company's strategic vision
- .Lead, mentor, and develop a high-performing marcom team
.Market Research and Analysi
- sConduct market research to identify industry trends, customer needs, and competitive landscape
- .Analyze and interpret data to inform marketing strategies and tactics
- .Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed
.Brand Managemen
- tOversee the creation and management of the company's brand strategy
- .Ensure consistent brand messaging across all marketing channels
- .Develop and maintain strong brand positioning and awareness
.Digital Marketing and Innovatio
- nLead the digital marketing strategy, including SEO, SEM, social media, email marketing, and content marketing
- .Stay abreast of new marketing technologies and innovations, and implement those that can drive business growth
.Product Marketin
- gCollaborate with product management and sales teams to define marketing strategies and go-to-market plans
- .Ensure effective product launches and positioning in the market
.Budget Managemen
- tDevelop and manage the Marcom budget
- .Allocate resources effectively to maximize ROI
- .Track marketing spend and provide regular financial updates to the executive team
.Partnerships and Public Relation
- sFoster relationships with key stakeholders, including customers, partners, and media
- .Oversee public relations efforts and ensure a positive company image
- .Manage external agencies and vendors as needed
.Customer Relationship Management (CRM
- )Develop and manage CRM strategies to enhance customer engagement and loyalty
- .Use CRM data to drive marketing decisions and personalize customer interactions
.Skills and Competencie
- sStrong leadership and team management skills
- .Excellent analytical and project management skills
- .Proficient in marketing software and tools, including CRM, analytics, and content management systems
- .Exceptional communication and interpersonal skills
- .Creative thinker with a strategic mindset
- .Ability to work in a fast-paced, dynamic environment
- .Ability to work under pressure and meet deadlines
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