Marketing Communications Lead

Role Overview

We are looking for a Marketing Communications Lead to drive product-led marketing communication for the Affluent and Ultra HNI portfolio, including premium credit cards, loyalty programs, FASTag, and related growth initiatives.

This is a high-visibility role within the Growth Marketing function, focused on acquisition, engagement, cross-sell, and portfolio expansion. The role requires a strong understanding of banking/fintech products, structured thinking, and the ability to work closely with senior stakeholders.

Key Responsibilities

• Drive end-to-end marketing communication for premium credit card and affiliated product portfolios (loyalty, FASTag, add-ons)

• Develop acquisition, engagement, and lifecycle communication across digital campaigns, CRM, landing pages, presentations, and sales enablement materials

• Translate complex banking and fintech concepts into clear, persuasive, premium communication tailored for Affluent and Ultra HNI customers

• Partner with growth, product, analytics, compliance, and leadership teams to ensure messaging aligns with portfolio performance goals

• Present communication concepts confidently and articulate rationale to senior stakeholders

• Manage and guide internal and external copywriters/agencies to ensure consistency and quality

• Track campaign effectiveness and optimize messaging based on performance data

  
  
  

Requirements

• 57 years of experience in marketing communications, preferably within BFSI, FinTech, or Banking

• Strong exposure to product-led marketing and campaign communication

• Experience writing for premium, affluent, or high-value customer segments preferred

• Strong verbal communication and presentation skills

• Ability to structure ideas clearly and defend communication decisions when required

• Comfortable managing multiple stakeholders and agency partners

• Strong attention to detail, tone, and compliance sensitivity

What We're Looking For

A structured communicator who understands financial products, thinks in terms of growth metrics, and can combine strong writing skills with business context and stakeholder confidence.

Benefits

Work with an fast growing in a cutting-edge technology-driven environment.

Competitive compensation and professional growth opportunities.

A collaborative team culture where new ideas are encouraged and valued.

Open communication and a flat hierarchy that fosters transparency and accountability.