The Inbound Campaign Specialist plays a key role in enabling scalable, data-driven outbound sales and marketing execution. This individual will own the build, optimization, and performance management of outbound campaigns across Outreach.io, ensuring alignment between Marketing and Sales for targeted, high-impact prospect engagement. This role requires a blend of technical martech fluency, analytical curiosity, and cross-functional coordination ideal for someone who enjoys both hands-on execution and continuous improvement in systems and processes.
Duties & Responsibilities
Outbound Campaign Execution
- Build, test, and launch Outreach.io sequences for outbound campaigns tailored by persona, initiative, and buying stage.
- Maintain and optimize libraries of approved templates and touchpoints (emails, calls, LinkedIn steps, etc.).
- Enroll and manage prospects based on ICP and campaign criteria to ensure precision targeting.
- Partner closely with Sales Associates, BDRs, and Integrated Marketing Managers to synchronize messaging, timing, and audience focus across go-to-market initiatives.
Optimization & Reporting
- Monitor sequence performance (open, click, reply, and meeting rates) and identify areas for optimization.
- Conduct A/B testing on subject lines, messaging, and send times to drive higher engagement.
- Track deliverability, unsubscribe, and bounce rates to protect sender reputation and improve audience quality.
- Build and maintain dashboards and performance reports to share insights with leadership and sales teams.
- Translate performance data into actionable insights to inform future campaign strategy and content development.
Systems Management & Operations
- Maintain data hygiene through accurate tagging, field mapping, and suppression list management.
- Document campaign workflows, processes, and troubleshooting guides to ensure repeatability and scale.
- Serve as first-line support for Outreach.io technical questions and workflow issues.
Collaborate with Sales and Marketing operations to ensure seamless lead routing, campaign attribution, and reporting alignment
Skills Required
Required Skills and Qualifications:
- 2+ years of experience in marketing operations, sales operations, or campaign execution roles.
- Hands-on experience with Outreach.io or similar engagement platforms (e.g., Salesloft, HubSpot Sequences).
- Strong analytical skills with the ability to interpret data and translate it into action.
- Excellent attention to detail, project management, and cross-functional communication.
Desired Skills And Qualifications
- Working knowledge of Salesforce and CRM integrations.
- Familiarity with B2B SaaS go-to-market motions preferred.
