About Position:
To manage and scale Persistents B2B marketing automation engine by driving campaign execution, lead lifecycle management, scoring frameworks, CRM alignment, and automation-led demand generation programs that directly contribute to pipeline and revenue. This role requires a strong understanding of enterprise B2B buying journeys, multi-touch attribution, and alignment between Marketing and Sales.
- Role: Marketing Automation Specialist (B2B)
- Location: Delhi NCR
- Experience: 5 to 6 years
- Job Type: Full Time Employment
What You'll Do:
- Marketing Automation Strategy & Execution
- Own execution of global B2B campaigns using Pardot (Salesforce Account Engagement) or equivalent automation platforms.
- Build and optimize automated nurture programs across TOFU, MOFU, and BOFU stages.
- Configure landing pages, forms, email templates, dynamic content, automation rules, and engagement programs.
- Ensure campaign standardization across geographies and business units.
- Support vertical- and account-based marketing programs with automation workflows
- Lead Lifecycle Management & Scoring
- Define and manage lead scoring and grading models aligned to ICP and intent signals.
- Work with Sales to align on MQL definitions and SLAs.
- Monitor funnel movement: Lead MQL SQL Opportunity Revenue.
- Optimize lead routing, assignment rules, and lifecycle statuses within Salesforce.
- Ensure database hygiene and segmentation governance.
- CRM & Platform Integration
- Maintain seamless integration between Pardot and Salesforce CRM.
- Ensure data integrity, deduplication standards, and compliance (GDPR/global regulations).
- Implement automation enhancements based on campaign performance data.
- Support marketing attribution models and campaign influence tracking.
- Reporting & Performance Optimization
- Build dashboards tracking:
- MQL volume & quality
- Conversion rates across funnel stages
- Campaign ROI & pipeline contribution
- Influenced and sourced revenue
- Conduct A/B testing for email, landing pages, and nurture flows.
- Provide insights and recommendations to improve engagement and conversion.
- Cross-Functional Collaboration
- Work closely with:
- Sales teams for alignment and feedback loops
- Performance marketing team for paid campaign integration
- ABM team for account-specific automation
- Content team for nurture sequencing
Expertise You'll Bring:
- 5 to 6 years of experience in B2B marketing automation, preferably in IT services / technology sector.
- Hands-on expertise in Pardot (Salesforce Account Engagement). Experience in Marketo / HubSpot / Eloqua acceptable.
- Strong understanding of enterprise B2B demand generation models.
- Experience working with Salesforce CRM (lead routing, campaign influence, opportunity tracking).
- Knowledge of lead scoring, grading frameworks, and marketing attribution.
- Experience managing database segmentation and personalization.
- Strong analytical capability and familiarity with performance metrics.
- Understanding of how marketing automation integrates with paid media and ABM campaigns.
- Experience managing B2B ad platforms such as LinkedIn Ads, Influ2, or similar ABM platforms.
- Exposure to intent platforms like 6sense, Demandbase, etc.
- Salesforce / Pardot certifications.
- Experience in global campaign execution across multiple regions.
- Structured and process-driven mindset
- Strong stakeholder management
- Attention to detail
- Data-driven decision making
- Ability to operate in a fast-paced, matrixed enterprise environment.
Benefits:
- Competitive salary and benefits package
- Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
- Opportunity to work with cutting-edge technologies
- Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
- Annual health check-ups
- Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents
Values-Driven, People-Centric & Inclusive Work Environment:
Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.
- We support hybrid work and flexible hours to fit diverse lifestyles.
- Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
- If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment
Let's unleash your full potential at Persistent - persistent.com/careers
Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.
