Email Marketing / Automation Specialist

Key Responsibilities:

• Manage complete email campaign lifecycle using Pardot and Salesforce
• Handle segmentation, automation workflows, and lead management
• Ensure proper data governance, lead hygiene, and CRM integration
• Set up and optimize forms, landing pages, and email tracking
• Monitor campaign performance with analytics and generate detailed reports
• Ensure compliance with GDPR, CAN-SPAM, and other data privacy laws
• Align and collaborate with client's CRM and Marketing Operations teams
• Develop and maintain lead scoring strategies and nurture flows

Candidate Requirements:

• 68 years of experience in email marketing and marketing automation
• Minimum 4 years hands-on with Pardot and Salesforce
• Proven expertise in workflow automation, data segmentation, and reporting
• In-depth understanding of email compliance laws (GDPR, CAN-SPAM)
• Strong communication skills and experience in B2B SaaS environments
• Immediate joiners preferred