Job Description:- Digital Marketing & Automation Specialist
Location:- Noida, Sector 142 || 6 Working Days
Compensation:- Upto 8 LPA
Job Specification:-
We are seeking for an Digital Marketing & Automation Specialist to manage social media,
email & WhatsApp automation, and performance marketing to drive brand engagement and
lead generation.
Key Responsibilities and Responsibilities:-
- Campaign Execution by automate & optimize WhatsApp & Email campaigns for lead nurturing & conversions.
- Content & Lead Generation through creating engaging emails & WhatsApp messages to boost engagement & conversions.
- Optimize messaging for higher engagement & minimal spam complaints.
- Automation & Workflow Management to set up & manage workflows using WebEngage, HubSpot, etc.
- Design drip campaigns, follow-ups, and re-engagement flow for different user segments.
- Performance Tracking to monitor open rates, CTR and conversion & optimize for better results.
Eligibility Criteria:-
- Proficiency in marketing automation tools with experience in WhatsApp & Email campaign setup, segmentation, and automation.
- Knowledge of CRM integration (Zoho, Salesforce, or similar).
- Strong understanding of A/B testing, analytics, and performance optimization.
- Ability to create engaging content, subject lines, and CTAs for high conversions.
- Familiarity with compliance regulations (CAN-SPAM, WhatsApp Business policies).
- Basic knowledge of HTML & design tools (Canva, Figma) for email templates.
- Strong analytical, communication & problem-solving skills and attention to detail for workflow optimization.
