Marketing Automation Specialist

Organization and Background

Established in 1996, Esri India Technologies Pvt. Ltd. (Esri India), the market leader in geographic information system (GIS) software, location intelligence, and mapping solutions in India, helps customers unlock the maximum potential of their data to improve operational and business decisions. It has delivered pioneering enterprise GIS technology, powered by ArcGIS, to more than 6,500 organizations in government, private, academia, and non-profit sectors. The company also offers Indo ArcGIS, a unique GIS technology, solution products, and data offering suited for government organizations.

Esri India collaborates with a rich ecosystem of partner organizations to deliver GIS and location intelligence-based solutions. Headquartered in Noida (Delhi NCR), the company serves close to 1.5 million users nationwide and is distinguished by a diverse workforce, with women comprising more than 40% of its employees.

Website: www.esri.in

Role Overview: 3 years of experience in marketing operations or marketing technology roles for B2B SaaS / IT services organizations. Hands-on expertise with Google Experienced Marketing Technology & Operations Analyst to own and optimize our marketing technology stack. This role sits at the intersection of marketing channels, data, and technology, and will play a critical part in enabling scalable demand generation through accurate tracking, actionable insights, and strong agency collaboration.

Core Roles and Responsibilities

• Own the website and marketing technology stack – website integrations, marketing automation, intent data platforms, WhatsApp, social media analytics.

• Setup tracking, tagging, and data flows to support reporting, attribution, and decision-making.

• Create and analyze data reports to provide inputs on demand generation strategies to business marketing leads.

• Liaise with external agencies to manage and scale SEO content plans, hit performance KPIs.

• Be the internal subject-matter expert on marketing technology and digital measurement best practices.

Desired Skillset:

• At least 3 years of experience in marketing operations or marketing technology roles for B2B SaaS / IT services organizations.

• Hands-on expertise with Google Analytics/ Google Tag Manager and mainstream marketing automation platforms (Pardot preferred).

• Strong analytical skills with the ability to interpret data, identify trends, and communicate insights clearly to stakeholders.

• Comfort working across marketing, data, and technology teams in a fast-paced environment.

Nice to Have

• Experience with attribution models and demand generation analytics.

• Prior experience working with specialized or full-stack marketing agencies.