Marketing Automation Manager

We're Hiring: Marketing Automation Manager

We're looking for a hands-on Marketing Automation Manager to own and build our lifecycle marketing function from the ground up. This is a high-impact role where you'll manage everything—from tool setup and campaign execution to journey design and performance optimisation.

If you enjoy building systems, working with data, and driving measurable growth, this role is for you.

What You'll Do:

• Own end-to-end campaign execution across Email, SMS, WhatsApp, and Push

• Design and manage automated customer journeys (onboarding, activation, retention, reactivation)

• Execute both BAU and trigger-based campaigns independently

• Manage marketing automation tools like CleverTap, WebEngage, MoEngage (or similar)

• Set up workflows, event tracking, segmentation, and campaign logic

• Act as the go-to person for all automation-related initiatives

• Build audience cohorts based on behaviour, transactions, and lifecycle stages

• Drive personalised, targeted communication

• Track and optimise key metrics: delivery, open rates, CTR, conversion, retention

• Run A/B tests and continuously improve campaign performance

• Share actionable insights with stakeholders

• Collaborate with product/tech teams for integrations and event tracking

• Identify tracking gaps and ensure proper implementation

• Maintain clear documentation of flows, events, and campaigns

• Continuously experiment and identify new growth opportunities

• Take ownership and solve problems proactively

What We're Looking For:

• 3–6 years of experience in Marketing Automation / CRM / Lifecycle Marketing

• Hands-on experience with tools like CleverTap, WebEngage, MoEngage, HubSpot, or Salesforce Marketing Cloud

• Strong execution skills with an ownership mindset

• Solid understanding of customer journeys and lifecycle marketing

• Analytical, data-driven thinker

• Basic knowledge of event tracking, APIs, and integrations